Manager / Assistant Senior Manager, Corporate CommunicationsOffice

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About NUS

Business School

Founded

in the same year that Singapore gained independence, NUS Business

School stands today among the world's leading business schools. It

is distinctive for offering the best of global business knowledge

with deep Asian insights, preparing students to lead Asian

businesses to international success and to help global businesses

succeed in Asia.

For more than 50 years, NUS

Business School has offered a rigorous, relevant and rewarding

business education to outstanding students from across the world.

That would not have been possible without a group of dedicated

professionals who are passionate about building a positive

environment to grow and groom future business leaders. And we are

looking to add to our BIZ family!

To learn more

about the NUS Business School, please visit

href="https : / / bschool.nus.edu.sg / ">

https : / / bschool.nus.edu.sg /

Job

Description

To globally

enhance the brand and reputation of NUS Business School as a

leading world-class university for business education, thought

leadership and research. The role will undertake the key

responsibility of conceptualising and executing branding and

marketing communications initiatives and campaigns to create

resonance with target audiences in key markets, thereby attracting

them to our School.

Core

Function : To increase the

awareness and mindshare of NUS Business School globally in support

of driving more traffic from various key markets to the

School.

Key responsibilities

include :

Create, manage and oversee

the brand guidelines and assets across all touchpoints. As a brand

custodian, it is also necessary to preserve the integrity of the

NUS Business School brand and its narrative, in all

applications.

Coordinate and synergise the

branding and publicity activities within the corporate

communications department and possibly across the other

departments, if needed.

Develop and execute

effective market specific branding and publicity initiatives and

campaigns that support the School's business objectives.

Work with internal and external stakeholders to ideate

possible initiatives that will elevate the School's brand

globally.

Monitor and analyse the performance

of the various initiatives and provide recommendations for

improvement.

Generate sustained, positive

media publicity for the School on key media and communication

platforms in Southeast Asia and internationally, by working closely

with internal and external stakeholders, industry and academic

partners.

Source and develop newsworthy

stories and research initiatives, translating them into impactful

op-eds, thought leadership pieces, and other media content to

engage key audiences, including prospective students and faculty,

the public, the NUS community, and

supporters.

Other

functions : Oversee the

coordination of the NUS Business School Commencement

Ceremony

Qualifications

Tertiary Education preferably a degree in mass

communication, new media, marketing or business.

At least 5 years of relevant experience in communication,

journalism, or public relations, preferably with agency

experience.

Strong regional expertise and

well-established media relationships, particularly in Southeast

Asia.

Comprehensive understanding of the

various mainstream and digital platforms and the know-how to

integrate content and platforms for optimal audience

engagement.

Good knowledge and practical

skills in media planning and marketing analytics.

Adept at copywriting and customising the messages and

visual assets for targeted marketing purposes. Strong proficiency

in spoken and written English is required.

Meticulous, proactive, creative and can think outside the

box.

Team player and able to identify

synergies with various departments within the School.

Strong ability to multitask, plan and manage projects,

and adhere to project deadlines.

Proficient in

Photoshop, Adobe Creative Suite software packages and in-design

skills will be an advantage.

(Appointment job grade will commensurate with the selected

candidate's experience)