MARKETING MANAGER

Roles & Responsibilities

The Role

We are seeking a hands-on, data-driven Marketing Manager to lead and scale our marketing as we enter an aggressive growth phase across Asia and the Middle East. You’ll own the marketing function, drive demand, and shape the brand story for a fast-scaling B2B e-commerce startup specializing in on-demand promotional products.

What You’ll Do

Define and execute regional go-to-market strategies by segment (key accounts, resellers, partners)

Own brand messaging and presence across all digital channels (Shopify, LinkedIn, Meta Ads, Google Ads, WhatsApp, TikTok)

Drive lead generation, customer acquisition, and demand growth—relentlessly optimizing CAC and conversion rates

Manage agency partners, and external vendors

Collaborate cross-functionally with product and sales for fully aligned messaging, campaign, and content strategies

Oversee A / B testing, funnel optimization, and analytics to fuel sustainable growth

Execute omnichannel marketing strategies (trade shows, PR, partnership, and digital campaigns)

Ideal Background :

Startup experience : Proven success building brand and demand from zero to one in a fast-paced, resource-constrained environment.

B2B e-commerce : Deep understanding of how businesses (e.g. institutions such as financial, retail, hospitality) buy online, with experience selling into SMEs, distributors, or procurement teams.

Digital-first mindset : Strong background in performance marketing, SEO, email / CRM,paid social, and conversion rate optimization.

Comfortable building and managing multi-channel marketing strategies : including Shopify, Google Ads, LinkedIn, Meta Ads (Facebook and Instagram), WhatsApp, Tiktok depending on the market.

AI hungry and curious - always testing out the latest and newest models.

Experience running or coordinating trade shows, PR, and partnership marketing is a bonus.

We would LOVE to hear from you if you have :

6+ years of marketing exp with at least 2+ years in a senior marketing role.

Must have worked in early-stage startups and scaled marketing from scratch.

Based in or highly familiar with SEA markets and cultural buying nuances.

Perks & Benefits :

Medical, Dental, and CPF plans

Collaborate with our teams across the world

Access to Market Weeks to see the product in action

Need a break? Flexible “My Time” policy - We want you at your best!

Opportunities for growth and development through various internal initiatives

Transparency into the state of our business via monthly all-hands meetings, showcasing thecompany’s performance in relation to revenue and growth. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Tell employers what skills you have

Trade Shows

Lead Generation

Social Media

Transparency

Selling

Procurement

Customer Acquisition

B2B

Digital Marketing

Scratch

Ab Testing

Facebook

SEO

LinkedIn

Hospitality