Luxury Cruises Sales Manager, SEA - Islandwide, SG

ALPHA MANPOWER PTE. LTD.Islandwide, SG

2 days ago

Job description

Roles & Responsibilities

Location : Singapore

Department : APAC Sales

Reports To : Regional Sales and Marketing Manager, APAC

Markets Covered : Singapore, Malaysia, Indonesia & other South East Asia markets

Position Summary

As a key commercial leader within the APAC Sales division, the Luxury Cruises Sales Manager is responsible for driving strategic growth across North Asia for the company’s premium cruise portfolio. This role focuses on expanding market penetration, enhancing brand visibility, and increasing passenger yield for luxury ocean and river cruise products. The ideal candidate will bring deep expertise in the cruise industry, a strong network of travel trade partners, and proven success in luxury brand sales.

Key Responsibilities

Strategic Sales & Market Development

Develop and execute APAC sales strategies for FIT, Groups, Charters, and MICE segments, with a focus on high-yield luxury cruise itineraries.
Collaborate with senior leadership to align sales initiatives with brand positioning and global commercial goals.
Identify and cultivate new revenue streams through preferred travel agency networks, consortia, OTAs, and direct channels.
Lead commercial negotiations, contracting, and strategic partnerships to optimize cabin occupancy and onboard revenue.
Monitor sales performance using industry-standard KPIs including revenue per passenger (RevPax), yield, and cost per acquisition (CPA).

Trade Engagement & Brand Activation

Champion the brand through immersive product launches, shipboard events, trade shows, and virtual webinars.

Deliver high-touch training programs for travel advisors, focusing on luxury cruise experiences, onboard amenities, and destination immersion.

Coordinate ship inspections, familiarization voyages (fam trips), and exclusive trade events to deepen partner engagement.

Team Leadership & Development

Lead and mentor regional sales managers and business development executives, fostering a culture of excellence and accountability.

Implement structured performance management, including KPIs, incentive programs, and professional development plans.

Ensure consistent brand representation and sales messaging across all markets.

Reporting & Budget Oversight

Manage cooperative marketing budgets and ensure ROI through detailed attribution analysis and performance tracking.

Provide timely and accurate reporting on sales metrics, market trends, and competitive positioning.

Collaborate with finance and operations to ensure alignment with budget forecasts and strategic objectives.

Key Relationships

Regional Sales & Marketing Manager, APAC

Product Development, Marketing, Finance, Legal, and Cruise Operations Teams

Preferred Travel Agency Partners, Consortia, OTAs, GSAs

Contact Centre and Reservations Teams

Shipboard Sales and Guest Services Teams

Performance Metrics

Achievement of APAC sales, revenue, margin, and passenger targets

Delivery of annual travel partner agreements and marketing initiatives

Compliance with approved budgets and business development KPIs

Growth in premium cabin bookings and onboard spend

Qualifications & Experience

Required Experience

Minimum 5 years in a senior sales role within the cruise or luxury travel industry in APAC

Proven success in selling premium or ultra-luxury cruise products

Fluent in Mandarin (spoken and written); Cantonese or Simplified Chinese is a plus

Strong understanding of cruise distribution models and trade dynamics

Skills & Attributes

Deep knowledge of luxury cruise products, itineraries, and guest experience standards

Exceptional communication, presentation, and relationship-building skills

Proficient in CRM platforms (e.g., Salesforce) and Microsoft Office Suite

Highly organized, detail-oriented, and able to manage multiple priorities

Willingness to travel extensively and work flexible hours as required

Passion for luxury travel and delivering exceptional partner and guest experiences

Additional Requirements

Compliance with company policies and relevant employment legislation

Familiarity with Work Health & Safety, EEO, Anti-Discrimination, and Anti-Harassment standards

Ability to represent the brand with professionalism and integrity in all marketsate

Application Instructions :

Interested candidates are invited to apply by submitting an updated resume that includes your notice period, current salary, and expected salary. Please email your application to hr@alphamanpower.com.sg . The closing date for applications is 15 November 2025.

Tell employers what skills you have

CRM

Trade Shows

Budgets

Dynamics

Legislation

Cruises

Luxury Lifestyle

Team Leadership

Travel Agency

Incentive Programs

Accountability

Market Development

Product Development

Strategic Partnerships

Performance Management

Create a job alert for this search

Sales Manager • Islandwide, SG