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Marketing & E-Commerce Manager (FMCG Beauty Retail)

Marketing & E-Commerce Manager (FMCG Beauty Retail)

SEUNG TAE INTERNATIONAL PTE. LTD.Islandwide, SG
2 days ago
Job description

Roles & Responsibilities

About Us

We’re a fast-growing beauty retail group representing premium local skincare brand. With a retail footprint across major malls and a rapidly expanding online presence, we aim to redefine skincare retail through innovation, storytelling, and data-driven customer experience.

The Role

We’re looking for a strategic and hands-on Marketing & E-Commerce Manager to lead the digital and retail marketing roadmap — from brand growth to conversion. You’ll own the full funnel : awareness, engagement, and sales — both online and offline.

Key Responsibilities

  • Develop and execute marketing strategies for retail and e-commerce channels to drive brand visibility and sales.
  • Manage online marketplaces (Shopee, Lazada, TikTok Shop) and brand.com store , including campaign planning, listings, pricing, and analytics.
  • Lead performance marketing (Google Ads, Meta, TikTok) with agencies or internal teams to achieve strong ROI.
  • Oversee content strategy & creative direction — product launches, influencer / KOL collaborations, social media calendars.
  • Drive CRM & loyalty programs , analysing customer data to improve retention and repeat purchase rates.
  • Coordinate retail marketing activities — in-store promotions, POS materials, product sampling, and event collaborations.
  • Track and report on KPIs — digital traffic, conversion rates, ROAS, and category growth.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • Minimum 5 years of experience in FMCG, beauty, or lifestyle retail.
  • Proven success in digital marketing, e-commerce management, and brand growth .
  • Strong understanding of Singapore’s beauty retail and digital consumer trends.
  • Experience managing online marketplaces and retail marketing campaigns .
  • Analytical mindset with comfort in using data to drive decisions.
  • Excellent communication skills and leadership mindset.

    • What We Offer

  • Competitive salary with sales-based incentives.
  • Opportunity to shape growing beauty brands in Singapore and Southeast Asia.
  • Dynamic, fast-moving team culture with strong regional exposure.
  • Career progression into Regional or Brand Director roles.

    • Tell employers what skills you have

    CRM

    Excellent Communication Skills

    Sales

    Sampling

    Lifestyle

    Leadership

    Creative Direction

    Customer Experience

    Social Media

    Listings

    FMCG

    Content Strategy

    Marketing

    Digital Marketing

    Storytelling

    Pricing

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