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Assistant Performance & Digital Marketing Manager - D14 Geylang, Eunos, SG
BARCODE MARKETING PTE. LTD.D14 Geylang, Eunos, SG13 days ago
Job descriptionOversee social media management (IG, Facebook, Telegram) including content posting, captions, and community engagement for both Café and Official accounts. Manage TikTok strategy and execution : ad campaigns, in-feed postings, in-app boosting with TikTok, live session strategy / management (scripts, CTAs, affiliate / KOL hosts, commission structure, budgeting). Support KOL & influencer partnerships through seeding initiatives, collaborations, and local activations. Assist in on-ground events and pop-ups, ensuring integration with digital campaigns to drive awareness and traffic. Collaborate cross-functionally to manage digital projects, campaigns, and CRM, ensuring alignment with HQ initiatives. Stay updated on digital marketing and industry trends, identifying new opportunities for innovation and engagement. Bachelor’s degree in Marketing, Communications, Business, or related field. Minimum 3 years of relevant experience in Performance / Digital Marketing, ideally within lifestyle, retail, or fashion industry. Proven track record in driving measurable results through SEO / SEM, Meta Ads, Google Ads, and performance campaigns. Hands-on experience in social media management, TikTok ad / live strategy, and KOL / influencer collaborations will be an added advantage Strong analytical skills with the ability to translate data into actionable insights. Proficient in campaign management tools, analytics platforms, and content optimization.
Roles & Responsibilities
Key Responsibilities
Performance Marketing
- Drive revenue growth by planning, implementing, and optimizing performance marketing campaigns across Google (SEO / SEM) and Meta platforms.
- Develop strategies to increase engagement, attract the right audiences, drive qualified traffic, and maximize conversion for social media channels and e-commerce websites.
- Manage paid campaigns end-to-end (Google Ads, Meta Ads, programmatic, retargeting) including budget allocation, bidding strategy, audience segmentation, and A / B testing.
- Continuously monitor, analyze, and report on campaign performance using analytics tools; provide actionable insights to improve ROI and cost efficiency.
- Execute SEO strategies including keyword research, on-page / off-page optimization, content alignment, and performance tracking to boost organic rankings and visibility.
Digital Marketing
Qualifications and Skills
Tell employers what skills you have
CRM
Lifestyle
Leadership
Social Media
Online Advertising
Scrum
Marketing Communications
Online Marketing
Digital Marketing
Integrated Marketing
Articulate
Google Ads
SEO
Content Development
Marketing Analytics
Hospitality
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Digital Marketing Manager • D14 Geylang, Eunos, SG
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