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Senior Marketing Executive

Senior Marketing Executive

ELEMENT14 PTE. LTD.Singapore, SG.01, Singapore
5 days ago
Job description

Roles & Responsibilities

Job Purpose :

Drive strategic marketing initiatives and customer lifecycle management (CLM) across the ASEAN region to accelerate customer acquisition, engagement, and retention.

Key Responsibilities :

  • Develop and execute comprehensive Customer Lifecycle Management (CLM) strategies for ASEAN.
  • Collaborate with Marketing and eCommerce teams to achieve customer acquisition targets.
  • Design and implement integrated marketing programs focused on customer acquisition, retention, and growth.
  • Partner with business leaders and stakeholders to develop and execute territory management plans.
  • Lead the ASEAN segmentation strategy to identify and penetrate high-potential customer segments.
  • Create and manage end-to-end marketing plans to drive revenue growth across owned segments.
  • Plan and execute offline marketing activities including advertising, events, sales promotions, and integrated sales-marketing programs.
  • Engage internal and external experts to deliver cost-effective CLM strategies tailored to the ASEAN market.
  • Monitor market trends and industry dynamics to adapt CRM / CLM strategies proactively.

Key Challenges :

  • Navigating the diverse and dynamic ASEAN market landscape.
  • Driving innovation and out-of-the-box thinking in marketing approaches.
  • Aligning and coordinating cross-functional teams in a matrixed organization.
  • Managing stakeholder expectations and fostering collaboration across regions.

    • Skills, Experience & Qualifications :

  • Proven leadership and hands-on marketing experience in the ASEAN region.
  • Background in the electronic distribution industry is a strong advantage.
  • Excellent communication and presentation skills in English (Mandarin proficiency is a plus).
  • Demonstrated success in customer acquisition and growth initiatives.
  • Experience with CRM platforms, particularly Salesforce.com.
  • Bachelor's degree in Business, Marketing, or related field
  • Minimum of 3–5 years of relevant work experience.
  • Strong cross-functional collaboration and stakeholder management capabilities.

    • Tell employers what skills you have

    CRM

    Market Research

    Customer Lifecycle Management

    Leadership

    Advertising

    Social Media

    Dynamics

    Segmentation

    Marketing Strategy

    Territory Management

    Marketing

    Strategy

    Content Marketing

    Customer Acquisition

    Digital Marketing

    Writing

    Revenue Growth

    Presentation Skills

    Integrated Marketing

    Stakeholder Management

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    Senior Marketing Executive • Singapore, SG.01, Singapore