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Growth Manager

Growth Manager

LOBAH PLAY PTE. LTD.Singapore, SG.01, Singapore
10 days ago
Job description

Key Responsibilities

1. Growth Strategy & Performance Analysis

  • Analyze and optimize growth funnels : acquisition, activation, retention, revenue (AARRR) .
  • Identify bottlenecks in the user journey and propose solutions based on data.
  • Work closely with the product, marketing, and content teams to design and execute data-informed growth experiments .

2. Data Analysis & Reporting

  • Set up and maintain dashboards to track key growth metrics (e.g., CAC, LTV, K-Factor, ROAS).
  • Perform cohort analysis, funnel analysis, churn prediction, and user segmentation.
  • Prepare clear, actionable reports to guide cross-functional decision-making.

    • 3. A / B Testing & Experimentation

  • Design, execute, and interpret A / B tests for feature releases, landing pages, and onboarding flows.
  • Monitor test results for statistical significance and recommend rollout strategies.

    • 4. Collaboration & Tooling

  • Collaborate with engineers and analysts to ensure proper event tracking and instrumentation (via Mixpanel, Amplitude, Firebase, etc.).
  • Work with SQL, Google Sheets, or BI tools to derive insights.
  • Contribute to building a growth playbook based on successful tests and frameworks.

    • Requirements

  • Bachelor's degree in a relevant field (e.g., Statistics, Computer Science, Business Analytics, Economics).
  • 2–4 years of experience in a growth, product analytics, or marketing analyst role.
  • Proficient in SQL and experience with analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, AppsFlyer, Tableau).
  • Familiarity with growth concepts : CAC, LTV, churn, retention, virality, ROAS, etc.
  • Strong critical thinking and business judgment; able to turn numbers into action.
  • Experience working in a startup or mobile app environment preferred.
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    Growth Manager • Singapore, SG.01, Singapore