Customer Relationship Management (CRM) Leader

Careers that let you play !

We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport! 🏆🌟

What is our culture like ?

• Where decisions spark High-fives :

Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories.  We tackle responsibilities with the same energy – turning challenges into triumphs! 💪

Our game plan? Preserving the world together! 🌍🚀🏅

At Decathlon, we're not just talking about career growth – it's a wild ride! 🚀 Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure! 🌍🏀🎉

At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations! 🏆🎉🏅

Role Purpose

As the CRM Leader for Decathlon Singapore, you will play a pivotal role in building long-lasting, meaningful relationships with our users by developing data-driven, customer-centric strategies. You will lead the design, execution, and optimization of loyalty programs, personalised campaigns, and customer lifecycle initiatives to drive engagement, retention, and lifetime value across all channels.

Key Responsibilities

CRM & Loyalty Strategy

Customer Data & Insights

Campaign Management

Develop automated lifecycle journeys (onboarding, reactivation, win-back) to maximise customer lifetime value.

Cross-functional Collaboration

Team Leadership

Requirements

🛠 Experience & Skills

💡Soft Skills & Values

Benefits

💰 A remuneration That Grows With You :

🚀 Climb the Career Ladder :

💸 Flexibility That Fits Your Lifestyle :

🛍️ Be the Ultimate Decathlon Insider :

❤️ Because We Care About You :

🏋️‍♀️ Sports, Community, and Bonding :

At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together! 🌟🏆🎉

By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy ( https : / / www.decathlon.sg / s / privacy-policy ) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.