CRM Growth Director

Overview

About Us

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

The Role

We are seeking a CRM Director to lead the next phase of growth for our CRM practice in Southeast Asia. This is not a steady-state role — it’s for someone who wants to design solutions, push boundaries, and continually learn how CRM and Media intersect to drive performance .

You will spend 80% of your time on strategy and client consultation , shaping CRM transformation journeys, and 20% operationalising solutions with cross-functional teams to make them real. The role will oversee flagship regional and global accounts, while also driving growth opportunities across new and existing clients at Publicis Groupe.

This position requires equal parts strategist, consultant, and business builder .

Key Responsibilities :

Strategic & Client Consultation (80%)

• Act as senior consultant to C-level and marketing leaders, shaping CRM as a growth driver — not just retention.
• Design CRM strategies powered by 1PD / 2PD data, lifecycle automation, conversational CRM, and real-time decisioning.
• Drive integration of CRM with Media and CX to demonstrate measurable business impact.
• Lead CRM transformation roadmaps across multiple markets, influencing adoption of advanced CRM capabilities.
• Champion continuous test-and-learn — piloting new ideas (e.g., conversational journeys, data clean room activations) and scaling what works.
• Work closely with strategy, data, and other department leads—success in this role depends on strong cross-functional collaboration, not independent contribution

Operationalisation (20%)

Growth Driver (Hunt & Farm)

#J-18808-Ljbffr