Roles & Responsibilities
ELLO Product Manager Responsibilities
The Product Manager plays a critical role in bridging vision with execution — ensuring that what we build not only works but also resonates with the market and delivers business impact.
Execution & Delivery
- Collaborate closely with the Product Owner (Founder) and Design Team to define and prioritize roadmap items.
- Write clear and structured tickets :
- Define the “what” and “why” for each task.
- Specify acceptance criteria and success metrics .
- Assign priority and effort levels.
- Attach supporting materials (Figma links, screenshots, videos, documents).
- Ensure clear structuring : epics → stories → sub-tasks .
- Host sprint planning with engineers, QA, and designers :
- Review and prioritize backlog.
- Address potential blockers.
- Discuss feasibility and dependencies.
- Set sprint goals and outcomes.
- Groom the product backlog regularly with the team.
- Manage A / B test planning :
- Define experiment hypotheses, control, and variant groups.
- Present findings and next steps to the team.
Market & User Research
Conduct competitive benchmarking against smart home and AI camera players.Stay updated on industry trends (AI, computer vision, smart home standards, consumer privacy).Run customer discovery activities :Interviews with core target audience (e.g., mothers, families, pet owners).Surveys and structured feedback collection.Monitor competitor launches, pricing, and positioning.Product Strategy & Alignment
Translate ELLO’s vision into actionable product strategies.Define and maintain user personas and customer journeys .Prioritize roadmap items based on business value (user adoption, revenue potential, retention, differentiation).Align roadmap with go-to-market strategy (crowdfunding launch, investor milestones, retail readiness).Ensure features resonate with real user needs - not just technical possibilities.Metrics & Analytics
Define and track KPIs at both product and business levels :Activation (successful onboarding).Engagement (chat interactions, daily / weekly usage).Retention (churn, recurring subscriptions).Reduction in false alerts / noise.Use analytics to validate roadmap decisions and A / B test outcomes.Share key metrics in sprint reviews and stakeholder updates.Cross-Functional Collaboration
Partner with Marketing for product positioning, feature launches, and storytelling.Work with Sales / Partnerships to ensure feature sets meet partner requirements.Support Customer Success / Support with training materials, FAQs, and product updates.Maintain consistent communication between all teams to ensure alignment.Feedback & Continuous Improvement
Own beta testing programs and early adopter feedback loops.Collect, triage, and prioritize feature requests and bug reports .Translate feedback into backlog items and roadmap adjustments.Ensure every release has a post-mortem review (what worked, what didn’t, what’snext).
Long-Term Strategic Ownership
Maintain a 3–6–12 month roadmap , balancing quick wins and long-term bets.Work with the founder on investor-facing updates tied to product milestones.Explore adjacent opportunities (Matter integration, smart home interoperability, subscription growth).Continuously validate that ELLO’s product direction stays ahead of evolving marketneeds.
Outcome :
The PM ensures ELLO builds the right product, the right way, at the right time .
Tell employers what skills you have
Market Research
Agile
Computer Vision
Marketing
Strategy
Product Management
Camera
User Research
Product Development
Storytelling
Benchmarking
Pricing
Test Planning
Customer Journeys
Surveys
