Summary
We are looking for a Performance Marketing Senior Specialist to join our global marketing team. This role will manage and optimise Search Engine Marketing (SEM), display advertising, social media advertising and Search Engine Optimisation (SEO) across 10+ markets. The ideal candidate has at least 3 years of experience in digital performance marketing, preferably working with global brands or within the travel and hospitality industry.
Job Description
Search Engine Marketing (SEM) & Display Advertising
- Plan, execute, and optimise always-on campaigns across multiple markets
- Manage budgets, pacing, bid strategies, and audience targeting to meet performance goals
- Work closely with media agency and platform advertisers, including day-to-day coordination, performance reviews, and relationship management
- Adopt a structured approach to A / B testing across all elements (e.g. ad copy, targeting, creative, landing pages, etc.) to continuously improve results
Social Media Advertising
Plan, execute, and optimise always-on social media advertising campaigns across multiple markets and platformsOptimise audience targeting, creative, and placements to continuously improve performanceSupport campaign pushes for integrated campaignsSearch Engine Optimisation (SEO)
Implement on-page, off-page, and technical SEO strategies to improve organic search performanceConduct keyword research, optimise content, and monitor site performanceCollaborate with content and web teams to enhance visibility and trafficDevelop SEO and SEM synergy to meet commercial needsDrive SEO growth beyond English-speaking markets, ensuring strategies are relevant for localised audiencesData Analysis & Reporting
Monitor and analyse campaign performance across all channels and marketsPrepare regular reports with insights and recommendations for optimisationWork with internal and external stakeholders to ensure accurate attribution, data integrity, and consistent reporting across marketsCollaboration & Continuous Improvement
Work closely with in-market teams, agencies and creative functions to ensure localisation and alignmentKeep updated with industry trends, new tools, and platform updatesRecommend and implement improvements to enhance efficiency and resultsRequirements
Minimum 3 years of hands-on experience in SEM, display advertising, SEO, and / or paid social campaignsExperience managing multi-market campaigns for global brands; travel and hospitality industry experience is a strong plusStructured and analytical mindset, with hands-on experience in A / B testing and optimisation frameworksStrong numerical literacy and analytical skills, with the ability to translate data into actionable insightsProficiency in platforms such as Google Ads, DV360, GA4, Search Console, Meta Ads Manager, and SEO tools (e.g. BrightEdge); as well as Microsoft ExcelStrong agency management and negotiation skills, with proven experience in collaborating with external partnersExcellent communication and project management skillsDetail-oriented, proactive, an able to work independently while managing multiple projectsDegree in Marketing, Business, Engineering or a related field preferredGood to have : Understanding of the media landscape in China (e.g. WeChat, Xiaohongshu, Baidu)While this job description outlines the full scope of the role, we encourage applications even if you don't tick every single box. If you bring strong experience in key areas and motivation to grow, we'd love to hear from you.