Marketing Associate

Roles & Responsibilities

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Esora, Le Bon Funk, Bar Bon Funk, OverEasy, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, Po, The Warehouse Hotel and New Bahru.

Key Responsibilities

Brand Strategy & Positioning

Live and breathe brands, develop a deep understanding of their inner workings, and craft strategies that grow the brand and business in equal measure.

Develop marketing strategies that reflect the unique identity of the venues and Chef Julien.

Collaborate with HQ’s creative agency, external agencies and freelancers to produce compelling branding materials.

Digital Marketing & Social Media

Manage digital channels, including website updates, EDMs, and social media platforms.

Develop an engaging, visually stunning content strategy to foster brand love.

Optimise campaigns using data analytics to ensure audience reach and engagement.

Public Relations & Storytelling

Foster relationships with local and international media, influencers, and industry partners.

Draft and coordinate press releases, media pitches, and thought leadership pieces for chefs and restaurateurs.

Event and Partnership Marketing

Identify and foster partnerships with like-minded brands to elevate the brand experience.

Plan and execute marketing efforts for events, collaborations, and seasonal launches.

Guest Engagement

Work with Operations teams to develop VIP customer initiatives and ongoing loyalty ideas to enhance overall guest retention.

Analyze guest feedback to refine marketing efforts and dining experiences.

Operational Collaboration

Work closely with the operations and culinary teams to ensure alignment of marketing campaigns with service delivery.

Business Development

Collaborate with the Director of Operations to identify and evaluate new business opportunities, including market research and competitive analysis.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related fields.
• 6–10 years of marketing experience, ideally in F&B or hospitality.
• Proven track record of managing high-profile brands or projects.
• Deep understanding of fine dining markets and global culinary trends.

Desired Skills

We love people who are :

Take an inside look at our culture or find out more here.

https : / / www.lobehold.com / playbook

https : / / instagram.com / tlbg.openarms

Tell employers what skills you have

CRM

Press Releases

Market Research

Competitive Analysis

Social Media

Stress

VIP

Content Strategy

Marketing Communications

Public Relations

Digital Marketing

Storytelling

SEO

Media Relations