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Senior Executive, Consumer & Market Insights

PEOPLESEARCH PTE. LTD.Islandwide, SG

6 days ago

Job description

Roles & Responsibilities

Senior Executive, Consumer & Market Insights

We are looking for a Senior Executive, Consumer & Market Insights to serve as a central resource for insights that guide business and brand growth. The role focuses on turning market and consumer data into actionable strategies, helping the company identify opportunities, address portfolio gaps, and strengthen its competitive edge across categories and regions.

Key Responsibilities

Track and interpret global FMCG and category developments — particularly in noodles and beverages — to understand innovation and competitive dynamics.
Assess market performance, channel shifts, and competitor activity to highlight white-space opportunities and recommend growth strategies.
Partner with suppliers and flavor houses to explore ingredient and flavor innovations, linking them with product pipeline opportunities.
Commission and conduct consumer research in priority markets, synthesizing findings into clear, practical recommendations for marketing and product teams.
Deliver insights in a compelling way, equipping stakeholders with the knowledge to make informed, data-driven decisions.

Skills & Competencies

S trong grounding in market and category analysis

Experience with competitor benchmarking and trend tracking

Ability to present data as clear, actionable narratives

Solid understanding of FMCG categories (noodles and beverages preferred)

Proficiency in Excel, PowerPoint, and data visualization tools

Fluency in both English and Chinese is required, with strong proficiency in verbal and written communication in Chinese, as a significant portion of correspondence with Chinese-speaking stakeholders

Requirements

Bachelor’s degree in Marketing, Business, Statistics, Economics, or related fields

3–5 years of experience in market research, category management, or FMCG analytics

Demonstrated analytical skills and hands-on experience with data visualization

Strong communicator with the ability to translate complex insights into recommendations

Collaborative team player with experience working across functions and external partners

Office Location : West, Singapore

Interested candidates kindly forward your CV to jo.cheng@peoplesearch.jobs (Jo Cheng I-tien, Reg No : R23116744). Feel free to forward this great opportunity to someone who would be a great fit for this role.

All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.

PeopleSearch Pte Ltd

EA License No : 16S8057

Tell employers what skills you have

Market Research

Trend

Analytical Skills

Dynamics

Qualitative Research

Category Analysis

FMCG

Economics

Written Communication

Category Management

PowerPoint

Excel

Statistics

Team Player

Benchmarking

Data Visualization

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Senior Executive • Islandwide, SG