Insights Analyst Intern for Advertising - D19 Serangoon Garden, Hougang, Sengkang, Punggol, SG

Roles & Responsibilities

Company Overview :

ACCSS Digital is a dynamic and innovative Digital Advertising Agency dedicated to helping clients achieve their marketing goals through data-driven insights and creative solutions. As an Insights Analyst for Advertising, you will play a pivotal role in uncovering actionable intelligence from data, empowering our team to deliver highly effective and targeted advertising campaigns.

Job Overview :

We are seeking a highly analytical and motivated Insights Analyst with a passion for advertising and a strong aptitude for data analysis. The ideal candidate will have a keen eye for detail and possess the ability to translate complex data into actionable insights. You will work closely with cross-functional teams, including business development, creative, and strategy, to optimize creative and content strategies, advertising strategies, enhance campaign performance, and drive growth for our clients. You will develop and implement research studies that provide foundational learning to inform business / product strategy, product development, as well as insights / measurement to inform and measure GTM (go-to-market) strategy and campaigns. You understand consumers, and have the ability to link insights to strategy and translate complex ideas into simple and intuitive communications. You are also a thought leader who is curious and passionate about data.

Key Responsibilities :

Data Analysis and Insights Generation :

• Collect and analyze organic and advertising data from various sources, including our Proprietary Business Intelligence platform, Social Media Listening platforms, social media, website analytics, ad platforms, etc.
• Identify trends, patterns, and performance metrics to provide actionable insights to internal teams and clients.
• Collaborate with the business development team, the creative team, and advertising operations team to develop data-driven strategies that align with client objectives.
• Conduct market research to identify emerging trends, industry benchmarks, and potential growth opportunities.
• Analyze competitors' advertising strategies and performance to inform our approach and maintain a competitive edge.
• Break down complex data into simple concepts, by combining your technical and analytical skills with a curiosity and passion for storytelling and marketing

Campaign Performance Evaluation :

Data Visualization :

Data Quality and Maintenance :

Continuous Improvement :

Qualifications :

Join our team of passionate professionals and help shape the advertising landscape with data-driven strategies and creative excellence. Apply now to make a significant impact on our clients' success and grow your career as an Insights Analyst for Advertising at ACCSS Digital.

Tell employers what skills you have

Tableau

Market Research

Digital Media

Business Intelligence

Data Analysis

Analytical Skills

Business Acumen

SQL

Presentation Skills

Statistics

Data Science

Ab Testing

Storytelling

Data Analytics

Power BI

Data Visualization