Growth Marketing and Performance OptimisationManager

NOVI Health is on a mission to enable people everywhere to

live healthier and free of chronic disease. We are a

Singapore-based healthcare and technology company, looking for a

Growth Marketing and Performance Optimisation Manager that will

play a pivotal role in driving user acquisition and revenue growth

through strategic performance and growth marketing

campaigns.

Job

Overview : As a Growth

Marketing and Performance Optimisation Manager, you will lead the

end-to-end planning, execution, and optimization of data-driven

marketing initiatives to drive customer acquisition, retention, and

revenue growth. You will leverage a deep understanding of digital

channels, performance marketing, and customer journeys to scale

user growth, improve conversion rates, and optimize marketing

ROI.

This role involves managing and optimizing

campaigns across multiple platforms, analyzing performance data to

inform strategy, and driving continuous experimentation to uncover

new growth opportunities. You will collaborate closely with

cross-functional teams to execute scalable, high-impact strategies.

This is a high-visibility role with the opportunity to make a

significant impact on the company's growth trajectory and

contribute to shaping the future of preventive

healthcare.

Responsibilities :

Develop, execute, and continuously refine end-to-end

growth marketing strategies across integrated channels-including

paid search, social, email, referral, events and partnerships-to

drive brand awareness, user acquisition, engagement, retention, and

revenue growth.

Plan, manage, and optimize

advertising campaigns across platforms such as Google Ads,

Facebook, LinkedIn, TikTok, and others to achieve efficient

customer acquisition within budget.

Conduct

in-depth audience segmentation, keyword research, and targeting

strategy development to maximize campaign effectiveness including

click-through rates (CTRs), conversion rates, and return on ad

spend (ROAS).

Lead the execution and analysis

of A / B tests to improve campaign targeting, messaging, and creative

elements and conversion rates, customer lifetime value (LTV), and

ROI.

Analyze cross-channel marketing data to

uncover insights, identify growth opportunities, and drive

continuous funnel optimization across the user journey.

Track, report, and communicate campaign performance and

business impact to stakeholders on a regular basis, ensuring

transparency and alignment with growth goals.

Work with internal and external creative teams to develop

high-performing ad copy, visuals, and landing pages that support

growth objectives.

Effectively lead and

execute on cross-functional projects with product, design, content,

operations, and clinical teams.

Manage

campaign budgets effectively to ensure efficient allocation of

resources and optimal results across all marketing

activities.

Stay informed on industry trends,

platform updates, best practices in performance marketing,

competitor strategies, and healthcare regulatory

guidelines

Key

Qualifications :

Bachelor's degree in Marketing, Business, or a related

field. Advanced degree preferred.

5+ years of

experience in growth, performance, digital marketing or related

roles.

Proven track record of successfully

scaling campaigns and driving measurable growth, preferably in the

healthcare or technology sector.

Strong

analytical and data-driven decision-making skills with ability to

derive actionable insights from campaign performance metrics.

Proficiency in tools like Google Analytics, Tableau, Looker, and

SQL and marketing automation platforms (preferred)

Strong knowledge and experience with managing paid

channels (Google Ads, Facebook Ads Manager, LinkedIn Ads and TikTok

Ads) SEO, and lifecycle marketing.

Strong

understanding and application of marketing frameworks (AARRR

funnel, AOV, customer segmentation)

Proven

ability to manage and optimize budgets effectively.

Excellent communication and collaboration skills, with

the ability to work effectively in cross-functional

teams.

Strong analytical thinking and

problem-solving abilities.

Self-motivated,

results-oriented and growth mindset with a passion for innovation

and continuous improvement.

Excellent project

management, ability to multitask, manage competing priorities, and

meet deadlines in a fast-paced startup

environment.

Why

Work with Us?

We are an

early-stage startup, so you will have a big part to play in shaping

the work that will be done, as well as the culture. If being able

to have a hand in many broad based areas excites you, or if you are

looking to maximise learning opportunities, then this might be a

good fit.