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Brand and Marketing Lead

Brand and Marketing Lead

XNERGY AUTONOMOUS POWER TECHNOLOGIES PTE. LTD.D12 Balestier, Serangoon, Toa Payoh, SG
30+ days ago
Job description

Roles & Responsibilities

Report to : Chief Strategy Officer

Xnergy is a multi-VC funded and Sovereign-backed power solutions Pre-IPO company，the first in the world in high power universal contactless charging for global electrified mobility. Xnergy was voted a APAC 25 company in 2020 by Cleantech Group.

  • The APAC 25 is an annual list of private sustainable innovation companies that have gained the attention of market experts. The 25 companies are regarded as having the potential to make a significant impact in a five-to-ten-year time frame.

Xnergy has a subsidiary company in Suzhou and an office in Boston. For more information, please visit Xnergy website : www.xnergytech.com.

Xnergy is changing the way we power our world, starting with enabling massive industrial and warehouse robots to be charged as easily as topping off your phone’s battery. We started our journey by powering robots that work behind the scenes, but our rapidly growing footprint in over 27 countries and our work to develop universal, safe, and fast charging standards means that worrying about where to charge an electric vehicle may soon become a thing of the past.

Having built a strong foundation for our business, we are now trying to improve the way we tell our story. We are rapidly scaling our marketing and communications capabilities to usher in the next stage of our growth. We are looking to hire a creative and motivated talent to design and implement marketing strategies that cultivate our relationships with media and ecosystem, engage our target audience and boost our brand awareness in globally.

You will spearhead the Brand and Marketing efforts while working closely with the core leadership, to create effective strategies that build, enhance, and protect our reputation while being empowered to create high-quality content for a wide variety of platforms, from social media to live events.

Essential Functions / Responsibilities

  • Work with the leadership team and related stakeholders to identify, develop, and execute corporate brand strategy.
  • Manage and build on existing partner relationships including customers, government bodies and industry associations to drive co-marketing opportunities.
  • Work with Product and Sales team to create and execute effective Go-To-Market strategies.
  • Develop and execute online and offline marketing strategies that align with the overall brand and business objectives.
  • Content creation for social media, websites, and other digital assets.
  • Create and update physical marketing collaterals like brochures, flyers, etc.
  • Manage corporate website including enhancing navigation flow, redesign, optimising SEO / SEM etc.
  • Plan and execute exhibitions & seminars in and beyond Singapore.
  • Work with strategic alliances / partners, external marketing agencies and freelancers where appropriate.
  • Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
  • Present data-driven quarterly updates on marketing efforts to leadership team.

    • Education and Experience

  • Bachelor’s degree in marketing, communication, public relations or a related field.
  • 5 years and beyond proven hands-on marketing track records.
  • A strong passion for sustainability, energy transition & storage, robotics and automation and mobility.
  • Excellent written and verbal communication skills, with an eye for detail.
  • Flexibility with work arrangements (e.g., different locations for events or on-site work and timing / dates of different projects).
  • Previous experience in startups is a plus.

    • Good to have :

  • Knowledge in web content management systems like WordPress.
  • Knowledge of SEO and Web Analytics.
  • B2B marketing experience.
  • Business Communication in Chinese preferred, given key growth markets.
  • Experience with Video and Photography.
  • Hands-on, creative, self-reflective, open-minded, down-to-earth, entrepreneurial mindset with a strong willingness to execute.
  • Able to thrive in start-up environment. This means that you should be comfortable with uncertainty, driven to explore alternatives, and quick to find the answers and tools you need.

    • Tell employers what skills you have

    go-to-market strategies

    Videography

    Social Media

    website update

    B2B Marketing

    marketing brochures

    Email Marketing

    Mobility

    Strategy

    Photography

    Live Events

    Robotics

    Automation

    Creativity

    Web Content Management

    Web Analytics

    Brand Awareness

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    Marketing Lead • D12 Balestier, Serangoon, Toa Payoh, SG