Key Responsibilities
Market Research : Analyze
buyer demographics, customer touchpoints, and industry trends to
identify target profiles and opportunities.
Strategy Development : Assist
in planning and implementing marketing strategies and campaigns
that promote brands and products.
Campaign Management : Develop
marketing materials, coordinate campaign execution, and monitor
campaign performance against targets.
Digital & On-Ground
Initiatives : Support and drive engagement through
digital platforms and on-ground promotional events.
Stakeholder
Collaboration : Work with internal teams (like
corporate communications) and external partners (advertising
agencies, suppliers).
Brand
Building : Contribute to creating brand awareness,
managing brand guidelines, and enhancing brand
perception.
Performance
Analysis : Analyze campaign data to identify areas for
improvement and ensure alignment with campaign
goals.
Skills and
Qualifications
Education : A college degree
in marketing, communications, business, or a related field is often
required.
Communication : Strong
communication skills are essential for engaging with audiences and
collaborating with teams.
Analytical Skills : The
ability to analyze data, understand market trends, and assess
campaign performance is crucial.
Collaboration : The capacity
to work effectively with internal and external stakeholders is a
key asset.
Digital
Marketing : Knowledge of digital marketing
technologies and their application in campaigns is increasingly
valuable.
Experience : Work experience,
even in volunteer roles, can provide valuable insights and boost an
application.
Marketing Intern • Singapore