Roles & Responsibilities
Marketing Specialist
Work Hour : Mon- Fri 9AM - 6PM
Starting Salary : $3500-3700
Location : Paya Lebar
Key Responsibilities
- Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
- Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
- Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
- Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
- Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product / brand strategy.
- Conduct A / B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
- Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.
Requirements
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns✅Interested personnel kindly send your CV to WhatsApp : https : / / wa.me / 65 88567364(Ethan)
Han Meng Zhuo | Reg No : R25138931
The Supreme HR Advisory Pte Ltd | EA No : 14C7279
Tell employers what skills you have
Digital Media
Entertainment
Social Media
Segmentation
Targeting
CPA
Marketing
Strategy
Content Marketing
Customer Acquisition
Digital Marketing
Facebook
Google Analytics
SEO