Marketing Specialist - EH03

Roles & Responsibilities

Marketing Specialist

Work Hour : Mon- Fri 9AM - 6PM

Starting Salary : $3500-3700

Location : Paya Lebar

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
• Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product / brand strategy.
• Conduct A / B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

Requirements

✅Interested personnel kindly send your CV to WhatsApp : https : / / wa.me / 65 88567364(Ethan)

Han Meng Zhuo | Reg No : R25138931

The Supreme HR Advisory Pte Ltd | EA No : 14C7279

Tell employers what skills you have

Digital Media

Entertainment

Social Media

Segmentation

Targeting

CPA

Marketing

Strategy

Content Marketing

Customer Acquisition

Digital Marketing

Facebook

Google Analytics

SEO