Category Lead (Vertical Services) (all genders)

YOUR IMPACT - YOUR ROLE

As our Category Lead for Vertical Services, you will be responsible for scaling Helpling Singapore’s non-cleaning service categories and transforming them into a key growth engine. You will drive category strategy, strengthen operational excellence, and build a high-performing ecosystem of partners and service providers.

You’ll work across strategy, partner management, operations, and product enablement - ensuring service quality, profitability, utilisation, and customer satisfaction. This role is ideal for someone who enjoys building, optimising, and scaling business functions from the ground up, especially in a fast-moving environment.

WHAT YOU WILL DO:

Category Strategy & Development

• Co-define and execute growth strategy for vertical services aligned with business goals
• Evaluate existing services to identify opportunities for enhancement, growth, or repositioning
• Develop a sustainable roadmap for category expansion, profitability, and service excellence

Provider Operations & Partner Excellence

• Establish scalable SOPs and workflows to support provider onboarding, readiness, and performance
• Build and maintain a healthy pipeline of high-quality service partners to meet demand and utilisation targets
• Set and track performance KPIs for partner agencies and service providers
• Lead partner engagement and improvement initiatives to drive quality, retention, and accountability
• Equip partner managers with frameworks, tools, and guidance to achieve performance targets

Service Quality & Provider Experience

• Act as the voice of the provider and champion initiatives that enhance experience, satisfaction, and feedback loops
• Cultivate a strong service culture with consistency, reliability, and high-quality delivery

Data-driven Performance & Continuous Improvement

• Analyse commercial and operational performance, identify improvement opportunities, and implement solutions
• Lead category-level improvement projects to enhance efficiency and service reliability

Cross-Functional Leadership

• Work closely with internal teams to align on goals, campaigns, and product needs
• Serve as the primary point-of-contact for management on all vertical services matters

WHAT YOU NEED TO SUCCEED

Experience & Skills

• 5+ years’ experience in category management, operations, or business ownership roles
• Proven experience in marketplaces, gig-economy platforms, logistics, or service businesses preferred
• Strong operational understanding and ability to build structured systems and processes
• Demonstrated ability to drive commercial outcomes and manage partner ecosystems
• Data-driven decision-maker with strong analytical and problem-solving mindset
• Excellent communication and stakeholder management skills

Who you are

• A builder, not just a maintainer - excited to create, refine, and scale systems
  Hands-on, resourceful, and comfortable balancing strategic and execution work
• Strong leadership presence - able to influence, support, and elevate team performance
• Customer- and provider-centric, with a passion for service quality and improving experiences
• Comfortable in ambiguity, proactive in creating clarity and momentum

WHAT YOU CAN EXPECT FROM US

• Competitive compensation and performance bonus
• Opportunity to build and scale a fast-growing business unit in Singapore
• Autonomy to lead strategic initiatives with meaningful business impact
• Hybrid work environment with flexibility and trust
• A diverse, international team with ambitious goals and a collaborative culture
• Personal and professional development opportunities - we believe in growing our people as we grow the business

APPLY NOW

Ready to shape the growth of Helpling’s vertical services in Singapore? If you are a strategic operator, a builder at heart, and excited to lead a category from scale-up to success, we’d love to meet you.
Apply now and help us redefine home & lifestyle services across APAC.

Enabling people to make the most of their time by taking the world of home and office services online.