Content Marketer

Roles & Responsibilities

🎯 About the Role

We’re looking for a Content Marketer (Hands-on) who enjoys both thinking and creating.

You will own the full content process end-to-end, from planning ideas and storytelling, to filming and editing, to posting and improving performance.

This role combines content strategy, brand storytelling, and execution, and plays a key role in shaping how our brands show up across platforms.

This is a hands-on role. You are expected to strategise, create, and execute.

🔑 Key Responsibilities

🎯 Content Strategy & Planning

• Plan content ideas, angles, and storytelling across brands
• Decide hooks, formats, and messaging
• Align content with campaigns and brand direction

📹 Filming & Content Creation (Core)

• Film short-form content (Reels, TikTok)
• Be actively involved in shoots and on-ground execution
• Direct framing, pacing, and delivery

✂️ Editing & Production

• Edit videos
• Ensure content is clear and engaging
• Maintain consistency in tone and style

📲 Posting & Execution

• Post content across platforms
• Ensure captions, hooks, and structure are complete

📊 Performance & Improvement

• Review content performance (views, retention, engagement)
• Identify patterns in what works and refine future content
• Continuously improve hooks, pacing, and storytelling

You should be comfortable taking content from
idea → execution → publishing → improvement

📊 KPIs

• Number of content pieces published weekly
• Views per content
• Retention rate

👤 Requirements

Experience & Skills

• Experience in content creation, marketing, or media
• Ability to execute content consistently
• Understanding of social platforms, hooks, storytelling, and audience behaviour
• Able to identify what works and improve content over time

Mindset

• Hands-on and execution-focused
• Comfortable moving fast and iterating
• Takes ownership of output
• Open to feedback and continuous improvement

You Are

• Comfortable being involved in shoots
• Hands-on with filming and editing content
• Willing to test, learn, and refine ideas over time

Additional Requirements

• Strong proficiency in both English and Chinese (spoken and written)
• Comfortable appearing on camera or directing on-camera content
• Experience in beauty, wellness, or lifestyle content is a plus

🎯 Performance Expectations

• Consistent content output on a weekly basis
• Content improves in quality and engagement over time
• Able to contribute to both brand growth and overall performance
• Fast learning and iteration cycles

🚀 Why Join Us

• High ownership — your work directly shapes how our brands grow
• Opportunity to build content that is both meaningful and effective
• Work closely with founders and contribute to real business outcomes

Tell employers what skills you have

Idea Generation
Content Creation
Framing
hands-on skills
Critical Thinking
Brand Campaign Management
Content Strategy
reinforce brand image
TikTok
Operations Management
Problem Solving
Content Marketing
end to end process
Messaging
Role Playing
Shooting
Filming, video production
Performance Improvement
Creative Thinking