Brand & Communications Manager

About Lendela

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.

Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.

Why join us?

Your growth is our success : We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.

We’re in an industry with massive growth potential and huge challenges to solve : The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.

We’re global and diverse : We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.

We’re driven by what works : We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.

Job Overview

We’re seeking a sharp, driven Brand & Communications Manager to take Lendela’s brand and communications strategy to the next level across Hong Kong and Singapore. This regional role is pivotal to amplifying the narrative around the company, our brand awareness, and aligning communications with business growth goals.

As we scale our brand-building efforts, you’ll play a key role in both shaping strategy and rolling up your sleeves to execute. From developing high-impact campaigns to ensuring consistency across touchpoints, no two days will look the same.

The right candidate brings deep brand and comms expertise, a strong strategic mindset, and a hands-on approach. You understand how to connect brand initiatives to performance metrics—and thrive in a fast-paced, results-oriented environment. The role will report to the Deputy CEO and be part of the Marketing Team.

Responsibilities

Build on Lendela’s communication strategy and activities (internally and externally)

• Translate business objectives into cohesive brand and communication strategies
• Continuously evolve Lendela’s brand positioning to ensure market relevance in HK and SG

Own the company’s PR strategy and manage all PR-related activities on a regional level

Partake in marketing campaign ideation, planning and strategy, as well as execution

Ensure consistency in both visual execution and communication across all customer-facing touchpoints, as well as internal communications

Drive Lendela’s CSR work and community engagement, including stakeholder engagement and strategic partnerships

Qualifications & Skills