Marketing Manager - D08 Little India, SG

Roles & Responsibilities

Conducting market research, leading marketing teams, coordinating with sales and product development, creating and managing advertising campaigns, and ensuring brand consistency across all channels.

Develops and executes integrated marketing strategies and campaigns to achieve business objectives, manages marketing budgets and analytics, and leads and mentors a marketing team.

Responsibilities of the Senior Marketing Manager

• Strategy; understand the overall business and marketing strategy and create a marketing plan for the cloud infrastructure division.
• Budget; manage a ¬£500k budget and report on the marketing spend.
• Team Management; manage, lead and motivate a marketing team of 3.
• Stakeholder Management; work collaboratively with a variety of stakeholders across sales, product management and the central marketing team to ensure there is buy in to future marketing campaigns and resources are maximised.
• Sales Support; create collateral and content to help the sales team convert more prospects.
• Campaign Management; target market segments with integrated marketing campaigns to generate demand and convert into leads. Campaigns can include ABM, paid social, webinars, email marketing and direct mail.
• Content Marketing; create a variety of content – thought leadership, blogs, whitepapers, webinars and video.
• Digital; be responsible, through the central marketing team, for the cloud infrastructure section of the website. Ensuring content is optimised for SEO, and our presence is expanded across our social – LinkedIn & Twitter.
• Technical; work in Eloqua and ensure sales and marketing are working in unison.
• Marketing Analysis; analyse and report on traffic, MQLs, conversions, attribution and pipeline growth.

Senior Marketing Manager Requirements

Execution & Operations

Team Leadership & Collaboration

Analysis & Optimization

Tell employers what skills you have

Market Research

Budgets

Budget Management

Social Media

Marketing Strategy

Email Marketing

Direct Mail

Content Marketing

Thought Leadership

B2B

Team Leadership

Integrated Marketing

SEO

Stakeholder Management

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