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Associate Director, Growth Innovation

Associate Director, Growth Innovation

AIRWALLEX (SINGAPORE) PTE. LTD.D01 Cecil, Marina, People’s Park, Raffles Place, SG
7 days ago
Job description

Roles & Responsibilities

Responsibilities

  • Lead growth experiments end-to-end : Design overall Airwallex roadmap for Rewards and Campaigns, including setting hypotheses and testing design, defining target segments, and measuring impact on acquisition, activation, retention, and revenue.
  • Identify and size new opportunities : Work with the strategy team to define the ideal customer profile (ICP), priority use cases, and ideal product adoption journeys; adapt Rewards and Campaigns accordingly, accounting for global vs. regional market differences.
  • Build the growth testing system : Establish frameworks, instrumentation, and review cadences for experiment design, governance, and decision logs; ensure reliable data and consistent, data-driven decisions.
  • Drive creative for growth : Partner with the Head of Creative to brief, test, and ship assets (visual, copy, video) aligned with brand and product strategy; run structured creative testing to lift conversion.
  • Deliver cross-functionally : Work with Product, Engineering, Marketing, and Data Science to scope, resource, and ship experiments; define rollout plans and operating processes to ensure scalability and compliance.
  • Influence strategy : Synthesize experiment insights into recommendations for roadmap, resourcing, and go-to-market; communicate progress and decisions to senior leadership to align with company priorities

Who You Are

  • A Strategic Operator : You possess a systems-thinking approach, adept at identifying growth patterns early and translating abstract ideas into actionable business models
  • Adaptable and resilient : Rapidly incorporate new learnings from experiments, pivot strategies, and re-prioritize the portfolio; adjust guardrails and budgets for Rewards / Incentives as evidence evolves
  • A Creative Problem-Solver : You thrive on experimentation and bring a builder’s mindset to developing and testing new concepts
  • Data-Informed : You leverage data to validate intuition, demonstrating a strong command of growth analytics, funnel optimization, and cohort analysis
  • Collaborative Influencer : You navigate ambiguity effectively, excel in cross-functional environments, and build strong alignment among senior stakeholders
  • Execution-Focused : You demonstrate the ability to move with agility while maintaining strategic rigor, from hypothesis generation to scaled impact

    • Tell employers what skills you have

    Budgets

    Leadership

    Scalability

    Experimentation

    Critical Thinking

    Rollout

    Translating

    Product Engineering

    Technology Solutions

    Strategy

    Adaptable

    Accounting

    Resourcing

    Evidence

    Instrumentation

    Strategic Partnerships

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    Associate Director • D01 Cecil, Marina, People’s Park, Raffles Place, SG