MARKETING MANAGER

Key

Responsibilities

1.

Marketing Campaigns &

Promotions

Assist in planning, executing, and monitoring marketing

campaigns (online and offline).

Coordinate

seasonal promotions, product launches, and festive campaigns to

boost sales.

Manage marketing collaterals,

POSM (Point of Sales Materials), and in-store

displays.

2.

Digital & Social Media

Marketing

Manage the company's social media platforms (Facebook,

Instagram, TikTok, etc.) to build brand presence.

Work with agencies / creators on content creation,

influencer marketing, and online engagement.

Monitor campaign performance and provide reports on

digital

metrics.

3.

Market Research &

Analysis

Conduct market research on consumer preferences,

competitor activities, and industry trends.

Provide insights to support new product launches and

promotional strategies.

Track and analyze

campaign ROI to optimize future marketing

efforts.

4.

Cross-Department

Coordination

Collaborate with R&D and Operations teams for product

launch support.

Work with Sales / Store teams to

ensure consistent brand messaging at outlets.

Coordinate with external vendors, media partners, and

suppliers for marketing

initiatives.

5.

Branding & Customer

Engagement

Support activities that strengthen Juewei's brand image

in Singapore.

Assist in organizing events,

sponsorships, or food fairs to increase brand

visibility.

Handle customer engagement

activities, feedback collection, and loyalty program

support.