Senior Marketing Manager, Skin Health & BeautyAPAC

Job Description

The Asia Pacific SH&B

Senior Marketing Manager for Global Brands is a pivotal role within

the Skin Health & Beauty organization, responsible for driving

the growth and relevance of key global brands-Aveeno, Clean &

Clear, Johnson's Adult, Regaine, and OGX-across the Asia Pacific

region. This role acts as the critical link between global brand

development teams and local market execution, ensuring that

innovation, communication, and go-to-market strategies are tailored

to meet the unique needs of Asian consumers. The role requires

strong cross-functional leadership, strategic thinking, and the

ability to influence across global and local stakeholders to

deliver winning brand strategies and business

results.

Key

Responsibilities

Strategic

Brand Leadership

Partner with global brand teams to localize and implement

brand strategies, innovation pipelines, and communication platforms

for Asia Pacific.

Translate global brand

positioning into regionally relevant consumer propositions and

marketing plans.

Lead the development of

regional go-to-market strategies, including media, digital, and

in-store

activation.

Innovation

& Communication

Shape and influence global innovation and communication

plans by injecting Asia consumer insights and market

dynamics.

Ensure timely and successful

regional rollout of innovation and communication

toolkits.

Collaborate with R&D,

regulatory, supply chain, and packaging teams to ensure market

readiness.

Market

Collaboration &

Execution

Partner

with local market teams to ensure flawless execution of brand plans

and campaigns.

Support markets in building

business cases, launch plans, and post-launch reviews.

Monitor brand performance and share best practices across

the region.

Stakeholder

Management

Influence and align with global brand development teams

to prioritize Asia needs.

Build strong

relationships with local marketing, commercial, and

cross-functional teams.

Represent Asia in

global forums to advocate for regional priorities and

opportunities.

Performance

& Growth

Drive brand growth through consumer-centric strategies,

innovation, and marketing excellence.

Track

and analyze brand performance metrics (NTS, share, equity) and

recommend course corrections.

Champion digital

acceleration and omnichannel strategies to drive engagement and

conversion.

Business

Delivery

Be

accountable for delivering the annual business plan for the global

brands portfolio in Asia Pacific.

Recommend

strategic and tactical choices to meet or exceed business targets

while building brand equity and market share.

Contribute to the development of the 3-Year Operating

Plan (3YOP), ensuring alignment with long-term brand and business

objectives.

The Marketing Manager will operate

with a strong working knowledge of local business dynamics and

shared ownership of activities that drive monthly business

performance. They will bring agility, curiosity, and an

entrepreneurial mindset to innovate, learn, and champion best

practices across Skin Health. This person will be responsible for

creating a high-performance environment and a culture of

collaboration and innovation with cross-functional partners and

marketing counterparts in the US, Asia Pacific region, and locally.

In addition, this person will have responsibility for coaching and

developing their

team.

What we are

looking for

Bachelor's

degree in Marketing, Business, or related field; MBA

preferred.

10+ years of experience in brand

marketing, preferably in FMCG or beauty / personal care.

Proven track record of working with global brands and

influencing across matrix organizations.

Strong understanding of Asia Pacific consumer and retail

landscape.

Excellent communication,

collaboration, and project management skills.

Passion for beauty and skin health, with a growth mindset

and entrepreneurial spirit.