Assistant Manager, Regional Marketing

Roles & Responsibilities

Key Job Purposes :
Management of the assigned product portfolio throughout the approved product life cycle - from product launch to obsolescence.

Key activities include ensuring on-market product supply across markets, MPC and price setting, forecast supply and product training.

Job Description :

Commercial Strategy and Support

• Product management for multiple Sysmex Business Units and/or 3rd Party Products across different laboratory disciplines
• Coordinate integrity of product Master Data Governance and Material Master for assigned areas
• Support effective CRM sales quotations with price setting, BOM setting and Master Price Calculators
• Support product launch process with regional Launch Packs, Regulatory approval notification, and coordinating internal training
• Ensure regional business flow through regular forecast and delivery meetings with Supply Chain teams and manufacturers
• Manage regional product updates with Change Notifications to internal customers
• Coordination with Customer Care Team and Quality Assurance teams for on-market issues with GES or other manufacturer notification systems
• Support lifecycle management, FCA/ FSCA, recalls and discontinuations

Marketing

• Lead or support creation of regional value marketing messages across product portfolio and assay performance data
• Support Exhibitions, FGMs and UGM with content and physical presence
• Track and coordinate region-wide adoption of suitable reference ranges to enhance product satisfaction
• Support reference site development for products under BU
• Support cross-team efforts to integrate product positioning with broader Disease State and patient journey strategies across portfolio`s

Competition

• Derive insights into competitor portfolio and products from all available sources, including surveys
• Coordinate comprehensive Competitor Guides through understanding product values
• Develop Win/Loss countermeasures concerning product management issues

Regional Training

• Responsible for creating and maintaining basic and intermediate online foundational training of sales and marketing teams across product portfolio and clinical testing areas
• Monitor regional training database for assigned BUs to improve knowledge cascade and performance of commercial teams
• Deliver physical workshops and roleplays to train product value and positioning against competitors
• Development of Workflow value propositions across the portfolio

Additional Projects

• Participate in Special Projects as assigned
• Represent Regional Product Management in global assignments where necessary

Job Requirements :

• Bachelor of Science Degree or equivalent
• Minimum 3 years working experience in the clinical laboratory
• Minimum 4 years marketing experience within the IVD industry
• Strong understanding of some clinical diagnostics pathways
• Strong communication, planning, and execution skills
• Broad knowledge and familiarity of testing and troubleshooting across laboratory areas
• Strong presentation skills for physical training
• Strong analytical skills
• High travel required

Tell employers what skills you have

marketing plan
Product launch strategy
market share
competitor reports
SWOT Analysis
Marketing
Product Management
research on competitors
Analyse competitors
Competitive Intelligence
Product Life Cycle Management
marketing data
competitor data
Technical Product Training
New Product Launch
Pricing
competitor activity
Market Data
Product Launch
Product Training