WHO ARE WE?
Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.
If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.
At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.
Our change-making impact :
- Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
- Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
- Piloting a 4-Day Work Week in 2025
ABOUT THE ROLE
The Senior Performance Specialist role directly impacts the success of paid digital marketing campaigns. Their contribution will drive impressive performance and growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as (but not limited to) Google Ads, Facebook Ads, TikTok Ads, Programmatic, and LinkedIn Ads.
The role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and / or paid social campaigns. A tactical mindset, problem solver, results-driven, attention to detail, and team player mentality are some of the attributes that will warrant a successful and progressive career journey within Kaliber.
The role will expose the successful candidate to the global market strategies and tactics for various channels and verticals, working alongside collaborative and passionate colleagues across multiple countries. They will be allocated a reasonable set of client campaigns to manage, supported by senior colleagues such as performance managers and strategists.
This role is designed to evolve into broader Growth Marketing responsibilities over time, with opportunities to collaborate on creative strategy, content marketing, and cross-functional initiatives.
RESPONSIBILITIES
Campaign Management and Execution (40%)
Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely mannerProactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectationsPerform corrective actions for performance and budget pacingThoroughly review all outputs to ensure accuracy, quality, and best practiceAssist in the onboarding of a new client when necessaryLiaise with contractors and freelancers for support in campaign executionInvestigation & Reporting (30%)
Proactively monitor and communicate campaign performance to immediate stakeholdersAssess, investigate, and resolve campaign issues and poor performanceProduce insightful reports (ad hoc and scheduled) for the allocated channelsInitiate discussions with managers on growth strategiesEmploys analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaignsCollaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectivelyReach out to senior support immediately and proactively when across arduous issuesClient Communication & Collaboration (20%)
Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaignsProvide task briefs to other departments such as Creative and DataEffectively communicate internally and externally with direct stakeholdersManage select SME client relationships independently, while working closely with performance managers for oversight and support.Team Development (10%)
Be a mentor and cheerleader for our Newnicorns—show them the ropes, share tips and tricks, and help them level up to becoming awesome specialistsRequirements
WHAT YOU WILL BRING
The minimum qualifications for this role include :
2–3 years in a marketing role1–2 years of experience in paid social and paid search campaign management, ideally at an agency, ad tech provider, or client-side with over $50K per month budgetsExperience in communication strategy, account management, or client-side roles.Has experience with Google AnalyticsBachelor’s degree or equivalent experiencePreferred qualifications for this role include :
Proficiency in the following is an advantage : Google Tag Manager, Google Data Studio, and Google Workspace SuiteExperience in creative strategy and content marketing.Exposure to cross-functional marketing capabilities (integrating performance, content, and communication).Strong strategic thinking beyond technical execution, focused on driving business outcomes.Proven experience with Project Management software (bonus points if you’re a ClickUp pro!)Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideasReady to bring your A-game and collaborate with stakeholders from across the boardTraits that make you a great fit for Kaliber :
Aligned with Our Core Values : You are transparent, communicative, people-centric, and deeply skilled in your craft.Team-Centric & Proactive : You naturally engage and collaborate within a team environment.Self-Starter with Initiative : You don’t wait for instructions; you see what’s needed and take action.Curious about the Bigger Picture : You strive to understand what drives performance and business success.Detail-Oriented & Quality Driven : You don’t settle; you consistently uphold high standards.Benefits
Flexible working hours and arrangementsWork from home, office, or anywhere in the worldGenerous paid time off—including sick and emergency leaves—on top of your local public holidaysProvision for company-owned laptop and productivity equipment if neededBi-annual performance and salary reviews