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Business Development Executive

Business Development Executive

PULSE DIGITAL PTE. LTD.D08 Little India, SG
20 hours ago
Job description

Roles & Responsibilities

The Role : Your Mission

We're looking for a "hunter" and a "connector." Your primary objective is to get our client's products into new hands, onto new shelves, and into new markets. You will be the driving force behind all partner-led growth, from digital and affiliate channels to traditional retail and international expansion.

This is a hands-on role for a self-starter who thrives on building relationships, negotiating deals, and seeing a direct impact from their work.

Key Responsibilities

1. Digital Partnerships (Influencers & Affiliates)

  • Identify, recruit, and onboard new, high-value affiliates and performance-based influencers to scale our client's reach.
  • Manage and nurture the existing portfolio of influencers and partners, optimizing for performance and ROI.
  • Negotiate commission structures, content deliverables, and long-term partnership agreements.

2. Retail & Offline Distribution

  • Develop and execute a comprehensive retail distribution strategy from the ground up.
  • Actively prospect, pitch, and secure listings with key retail buyers.
  • Your target channels include (but are not limited to) :

    Pharmacies & Health Stores : (e.g., CVS, Walgreens, Whole Foods, GNC, local independent pharmacies)

    Supermarkets & Grocers : (e.g., Kroger, Albertsons, regional chains)

    Convenience & On-the-Go : (e.g., 7-Eleven, Circle K, petrol station chains)

    Niche & Boutique : (e.g., Gyms, wellness centers, spas)

    3. Strategic Brand Collaborations

  • Source and secure strategic partnerships with complementary, non-competing brands (e.g., fitness apparel, healthy CPG, wellness apps, subscription boxes).
  • Develop creative co-marketing campaigns, product bundles, and giveaway opportunities to cross-promote audiences and drive new customer acquisition.
  • 4. International Expansion

  • Research and identify promising new international markets for the supplement brand.
  • Develop and execute market-entry strategies, including identifying and vetting potential overseas distributors, e-commerce partners, and retail channels.
  • Manage relationships with international partners to ensure growth and brand integrity.
  • What We're Looking For

    Required Experience & Skills :

  • Proven Experience : 3-5+ years in a Business Development, Sales, or Partnerships role.
  • Industry Relevance : Direct experience in the CPG (Consumer Packaged Goods), supplement, health / wellness, or FMCG industry is strongly preferred.
  • Retail Pitching : You must have demonstrable experience and success in pitching to retail buyers and securing shelf space. A pre-existing network of contacts in retail (pharmacy, grocery) is a massive plus.
  • Digital Savvy : Strong understanding of influencer and affiliate marketing ecosystems.
  • Master Negotiator : You are a confident and skilled negotiator who can close deals that are mutually beneficial.
  • Entrepreneurial Mindset : You are a self-starter, highly motivated, and thrive with autonomy. You see targets as a starting line, not a finish line.
  • Exceptional Communicator : You can craft a compelling pitch, build rapport quickly, and represent a brand with professionalism and passion.
  • Bonus Points :

  • Experience with international distribution or cross-border e-commerce.
  • A personal passion for the health, fitness, and wellness industry.
  • Why Join Us?

  • Direct Impact : This is not a cog-in-the-wheel role. You will be the primary driver of new revenue streams for a high-growth brand. Your wins are visible, celebrated, and critical.
  • Best of Both Worlds : Enjoy the fast-paced, creative culture of a media agency while operating as a key executive for a high-potential supplement brand.
  • Autonomy : We trust you to own your pipeline, manage your strategy, and get the job done.
  • Growth : This role offers significant opportunities for professional and financial growth, tied directly to your success.
  • Tell employers what skills you have

    Negotiation

    MASSIVE

    Grocery

    Autonomy

    Listings

    Vetting

    FMCG

    Fitness

    Strategy

    Customer Acquisition

    B2B

    Finish

    Affiliate Marketing

    Business Development

    Strategic Partnerships

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    Development Executive • D08 Little India, SG