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Marketing Manager

Marketing Manager

ABBOTT LABORATORIES (SINGAPORE ) PRIVATE LIMITEDSingapore
17 days ago
Job description

At Abbott, we believe people with diabetesshould have the freedom to enjoy active lives. That's why we'refocused on helping people with diabetes manage their health moreeffectively and comfortably, with life-changing products thatprovide accurate data to drive better-informed decisions. We'rerevolutionizing the way people monitor their glucose levels withour new sensing technology

  • Strategic development and execution of marketing plansand tactics for FreeStyle Libre to drive market penetration andaccelerate profitable sales growth.
  • Drivebrand awareness and adoption via multi-channel marketing, includinghealthcare professionals, direct-to-consumer and communityactivations.
  • Establish and maintain robustmarketing processes to drive seamless execution and a measurementculture to track progress andeffectiveness.

MAIN / MAJOR RESPONSIBILITIES

  • Develop and implement annual business plans to achievebusiness targets
  • Plan and execute marketingactivities flawlessly, working closely with cross-functional teamsand partners
  • Localize the global brandcampaigns when necessary and execute 360 across all relevantchannels HCPs, consumer, e-commerce, CRM and retail
  • Develop and implement 360-communication plan withtraditional and digital media and other consumer touchpoints,working with local media agencies, country manager, distributorsand sales teams
  • Track and articulate marketperformance, trends (e.g., digital media, social listening,competitive tracking, medical, regulatory, technological, social,environmental, and legal). and identify their impact on thebusiness to influence business strategy, identify future risks andopportunities and ensure the business is delivering upon its growthtargets.
  • Demonstrate excellent projectmanagement skills
  • Work collaboratively withArea and local cross functional teams to execute marketinginitiatives with success, as well as identify further opportunitiesfor Freestyle Libre.
  • Analyze ROI ofadvertising and promotional investments to optimize themix
  • Monitor brand performance and marketingbudget to ensure it meets KPIs on sales andprofitability
  • Build rapport & work closelywith KOLs to drive brand awareness, preference andadvocacy
  • Execute field activities such as roadshows, product training and symposiums to create product awarenessamong health professionals and public
  • Ensurethat all business activities are conducted in accordance withAbbott Code of Ethics and local governmentlaws.

    • MINIMUMBACKGROUND / EXPERIENCE REQUIRED

  • A basic degree in business studies, marketing, or anysciences
  • 8+ years of consumer marketingmanagement experience gained at a country, regional or global levelof an MNC; experience in HCP marketing will be an addedadvantage
  • Preferably in the pharmaceuticaland / or FMCG Health or OTC / medical device industry
  • Knowledge & experience in diabetes category will beadvantageous
  • Versatile, result-oriented,energetic / dynamic personality & passionate aboutbranding
  • Innovative & resourceful personthat thinks out of the box to deliver creative and cost-effectivebranding strategies
  • An excellent communicator,both verbally & in writing
  • Intimateknowledge of marketing mix tools and applicationknow-how
  • In-depth understanding of theworkings of strategic & operational marketing, businessplanning & current healthcare marketing bestpractices
  • Organizational skills &operational rigor to ensure effective execution of plans
  • Achieve Plan sales and margin
  • Achieve new users and retentiontargets