Digital Marketing Executive

Job Description

We are seeking a results-driven and team player to be part of the Marketing team. This role requires innovative and creative thinking, and hands-on execution.

Create and update marketing collaterals and communications materials

Regularly update marketing database with new leads obtained from events and emails

Utilise marketing automation software to bring leads into the marketing and sales funnel

Plan, develop, and execute email marketing strategies

Ensure consistent messaging and branding across all marketing channels

Collaborate with teams to plan, create, and design compelling marketing content for digital and offline channels, including video, social media, website, and presentations.

Develop and manage social media marketing strategies and calendars across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Xiao Hong Shu (RedNote), WeChat), and engage with online audiences

Plan and execute paid digital marketing campaigns across channels like Google Ads, Instagram, Facebook and TikTok

Manage SEO and SEM strategies with agency and ensure deliverables are met

Manage website content and keep it up-to-date and running smoothly

Track and analyse marketing performance metrics (e.g., digital ads, events), prepare monthly reports, and provide actionable insights to optimise campaigns

Develop and update content for mobile apps

Photography and / or videography for social media channels during events

Manage marketing and events calendar

Manage events from start to end

Liaise and manage external vendors and suppliers

Weekly competitor watch i.e. product offerings, price lists

Daily news monitoring of industry trends

Research upcoming industry events, attend events and present findings

Keep up to date with industry best practices and regulations related to marketing and ensure compliance

Manage marketing inventory of corporate premiums, and source for merchandise when needed

Assist in other marketing, admin and ad-hoc duties as assigned by supervisor

Requirements

Min. Diploma in marketing and communications or a related field

Minimum 2 years' experience in a similar role (Experience in an agency would be an advantage)

Familiar and fluent with digital / data tools, e.g., Google Analytics, CRM and marketing tools, etc, with the ability to generate, analyse and interpret data

Proficiency in content creation, market research and copywriting

Self-starter with proactive and hands-on attitude

Good writing and communication skills

Strong communication and interpersonal skills

Ability to work effectively in a team environment

Basic understanding of marketing principles and strategies

Strong attention to detail