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Digital Media Marketing Manager - D12 Balestier, Serangoon, Toa Payoh, SG

Digital Media Marketing Manager - D12 Balestier, Serangoon, Toa Payoh, SG

ISERIOUS PTE. LTD.D12 Balestier, Serangoon, Toa Payoh, SG
3 days ago
Job description

Roles & Responsibilities

Key Responsibilities

Digital Marketing Strategy

  • Develop and implement digital marketing strategies tailored to the beauty industry, focusing on brand awareness, community engagement, and e-commerce growth.
  • Manage multi-channel campaigns across social media, search engines, e-commerce platforms, and influencer networks.

Content & Brand Communication

  • Create and oversee engaging beauty-related content (short videos, tutorials, lifestyle visuals, campaigns) that resonate with target audiences.
  • Ensure brand consistency across all digital touchpoints, including website, social media, and e-commerce platforms.

    • Social Media & Influencer Marketing

  • Drive growth and engagement across key platforms (Instagram, TikTok, Facebook, Xiaohongshu, etc.).
  • Identify and collaborate with beauty KOLs / KOCs to strengthen brand visibility and product adoption.

    • Performance & Growth Marketing

  • Plan and manage paid media campaigns to boost traffic, conversion, and customer acquisition.
  • Analyze campaign performance, track KPIs, and optimize strategies to improve ROI.

    • Market Trends & Consumer Insights

  • Monitor beauty industry trends and consumer behavior to adjust digital marketing tactics.
  • Conduct competitor benchmarking to maintain a strong market positioning.

    • Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3 years of experience in digital marketing field.
  • Strong track record in social media management, influencer marketing, and e-commerce promotion.
  • Hands-on experience with beauty-related content creation and storytelling.
  • Familiar with digital tools such as Google Analytics, Meta Ads, TikTok Ads, or equivalent.
  • Creative, data-driven, and detail-oriented with strong project management skills.

    • Tell employers what skills you have

    New Media

    Tactics

    Media Buying

    Management Skills

    Lifestyle

    Social Media

    Marketing Strategy

    Marketing Communications

    Social Media Management

    Strategy

    Customer Acquisition

    Digital Marketing

    Beauty Industry

    Facebook

    Google Analytics

    Brand Awareness

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    Manager • D12 Balestier, Serangoon, Toa Payoh, SG