Senior Executive, Public Relations and KOL (IM) - 2 Years Contract

Description

Role and Responsibilities - Owned channel management- Management, maintenance and development of Newsroom and Linkedin content calendar - Ensuring timely uploads, and keeping high upload rates of mandated / recommended Newsroom content from Global HQ and Regional HQ sources - Development of locally-originated Newsroom content around a variety of topics, including but not restricted to CSR, HR engagement, B2B and Singapore-specific product launch content - Development of engaging, LinkedIn-specific content on a variety of topics, including but not restricted to CSR, HR engagement, B2B and Singapore-specific product launch content - Using aforementioned content to execute and iterate on the brand’s 2026 LinkedIn strategy with the goal of platform expansion and engagement - Global and Regional stakeholder engagement and management- Timely report submissions to Regional HQ for campaigns, launches and other ad-hoc requests - Work with Regional HQ colleagues in a supporting role or in a requested capacity for any regional activations held in Singapore - Ensuring the reputation and prestige of the Singapore office is upheld in the eyes of Global and Regional colleagues - Corporate and key executive profile uplift- Work with the relevant agencies to identify opportunities for key executive uplift - Activities include, but are not limited to thought leadership events, keynote speeches and panel discussions - Leverage these opportunities to increase Earned coverage across major local news outlets - One Samsung CSR- Assist in refining the model of the flagship Solve For Tomorrow CSR initiative as it prepares for its tenth anniversary outing - Act as the driving force behind the brand’s CSR integration strategy for 2026 and beyond - Building on Solve For Tomorrow, identify new / refine existing opportunities with governmental and non-governmental partners for programme awareness and uplift - Using these opportunities to build audiences of tomorrow (Gen A) - Agency & Partner Management- Serve as the main point of contact for PR and KOL agencies driving alignment, cadence, and performance. - Build collaborative relationships with media partners (SPH, Mediacorp, etc.) and other media outlet partners to build innovative, hard-hitting co-branded content - Utilising this content to bolster Owned content KPIs - Media and KOL relationship management- Grow new and maintain existing relationships with members of the local media and KOLs - Take the lead in ownership of said relationships, working in tandem with the PR and KOL agencies - Creative Innovation & Trendspotting- Champion a culture of creativity and experimentation — bringing forward emerging trends, formats, and culturally relevant ideas. - Continuously refresh approach to reflect audience-first thinking and platform developments - Collaboration & Cross-functional Alignment- Work cross-functionally with eCommerce, CRM, Retail, Social, and others to ensure cohesive narratives and seamless execution - Support PR and KOL strategies that drive views, positive sentiment, and amplify integrated marketing efforts Skills and Qualifications - 3–5 years of hands-on experience in PR strategy and execution, ideally in tech, lifestyle, or luxury - Strong business acumen with a data-driven mindset; capable of translating insights into action - Excellent communication and stakeholder management skills. - Proven track record in managing agencies and influencing partners - Comfortable operating in a fast-paced, agile, ambiguous environments - Passionate about digital culture and content innovation Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country / Language at the bottom of the page. If you are European Economic Resident, please click here. #J-18808-Ljbffr Industry

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Marketing & Media Sub Category

Communication & PR