F&B Senior Marketing Executive

Roles & Responsibilities

Responsibilities : -

Develop, propose, and execute marketing strategies and campaigns—including advertising & promotions (A&P), digital initiatives, and brand partnerships—to enhance brand visibility and drive footfall to our restaurants / Cafe / Food Hall.

• Design and implement customer engagement and retention strategies to boost loyalty and repeat visits.
• Coordinate closely with designers, vendors, and the Operations team to ensure timely rollout and activation of campaigns and promotions.
• Liaise with media agencies and support in planning for and managing above-the-line / below-the-line / out-of-home advertising plans and budgets.
• Analyze consumer behaviour, market trends, and industry benchmarks to inform and optimize marketing strategies.
• Monitor and track marketing budget and expenditures to ensure cost-efficiency and ROI.
• Execute marketing initiatives across paid and organic channels to drive customer acquisition, loyalty, engagement, and revenue growth.
• Develop and maintain a content calendar; create engaging digital assets to strengthen brand presence across the website and social media platforms.
• Support the production, adaptation, and updating of digital and in-store marketing materials as needed.
• Liaise with internal teams and external agencies to align on campaign strategies and ensure smooth execution.
• Handle daily administrative tasks and provide support on marketing operations and ad-hoc assignments.

Job Requirements

Tell employers what skills you have

Market Research

Microsoft Office

Advertising

Social Media

Marketing Strategy

Marketing

Digital Marketing

Writing

Team Player

Brand Awareness