Roles & Responsibilities
About the Role :
As a Marketing Executive, you will be responsible for driving marketing initiatives that strengthen our brand presence in both B2C (supermarket & retail) and B2B (food service) segments. You will manage end-to-end marketing campaigns, liaise with supermarket buyers, develop promotional strategies, and ensure cohesive brand communication across all channels.
This role requires strong aesthetic sense and the ability to translate creative ideas into compelling visual and marketing content.
Key Responsibilities :
1. Trade & Retail Marketing
- Work closely with supermarket buyers and retail partners on in-store promotions, campaigns, and new product launches.
- Develop trade marketing materials (shelf talkers, wobblers, standees, POSMs, etc.) and ensure timely delivery and execution.
- Monitor and evaluate campaign effectiveness and ROI.
2. B2B Marketing & Customer Support
Develop marketing materials and campaigns tailored to food service / B2B customers.Support sales team with product presentations, brochures, and promotional kits.Manage corporate branding and event participation (e.g. food fairs, trade shows).3. Branding & Social Media
Plan and execute digital marketing activities including social media, website updates, and online campaigns.Create content calendars and manage posting schedules to build brand engagement.Collaborate with designer or create marketing collaterals independently when needed.4. Creative & Aesthetic Direction
Provide clear creative direction and feedback to designers, ensuring all marketing visuals align with brand identity.Maintain high standards of visual quality and storytelling that reflect a strong sense of aestheticsBrainstorm new product packaging and campaign visuals with R&D and design teams.Requirements :
Diploma or Degree in Marketing, Mass Communications, or related fields.Minimum 2–4 years of relevant experience in FMCG or Beverage industry.Strong coordination and communication skills, especially when dealing with supermarket buyers or external partners.Proficient in marketing content creation, digital marketing, and basic design tools (Canva, Adobe, etc.).Creative, detail-oriented, and able to balance aesthetics with commercial objectives.Tell employers what skills you have
Corporate Branding
Trade Shows
Designer
Aesthetics
Creative Direction
Social Media
Customer Support
B2B Marketing
FMCG
Canva
B2B
Digital Marketing
Packaging
Storytelling
Trade Marketing
Brochures