Marketing Executive

ROLES &

RESPONSIBILITIES

Marketing

Campaigns Management

Create

Advertising and Social Media ads, Affiliate briefs, landing page

creation and any other promotional material such as brochures,

flyers, roller banners, etc. Ability to create and publish organic

posts in various social media such as WeChat, Weibo, Linkedin,

TikTok, etc.

Work with the team to deliver

effective campaigns and tactical plans that drive new business,

support the strategy and KPIs.

Work with the

marketing department to ensure all online and offline activity for

the brand is up to date, consistent and on time.

Assist the marketing managers to create video

testimonials for the brand as well as to coordinate

events / seminars / webinars to increase brand awareness.

Improve customer journey across all touchpoints for both

prospective and current students as well as alumni.

Manage retention and upsell to existing customers,

understanding their value and impact on the business'

revenue.

Lead on the bi-annual website audits,

ensuring the website is up to date and

accurate.

People

Management

Build strong relationships

with external partners and internal stakeholders.

Work priorities in Singapore are to increase brand

awareness and areas such as : Assist the Marketing Manager in

managing the offline Marketing Budget.

Creation of offline collateral : factsheets, brochures,

roll-up banners, outdoor

campaigns

Events

management

Press / Media - liaise with

different publications to get us out there with the support of the

team.

Support with the Overseas Entrance

project - WeChat, Weibo, Baidu.

Support

Management with other admin tasks.

Competitor's research and mystery shopping

too.

Other ad hoc duties as

assigned.

CANDIDATE

REQUIREMENT

Educated

to degree level in marketing or a related subject (Diploma Level

candidates may also be considered, based on strength of CV and

candidate profile)

The advantage would be to

those who have working experience in an online and social media

marketing environment

Exposure to various

Social Media and CRM or learning platforms beneficial

Good analytical / numerical skills to be able to prepare

and understand detailed marketing reports

• Excellent copywriting skills

Thorough attention to detail & multi-tasking

skills

Self-motivated and proactive attitude

towards work

Solid business acumen, management

and problem-solving skills

Effective time

management, organisation and leadership skills

Strong written and spoken communication

skills