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Associate Director / Senior Manager – Data & Marketing Analytics

Associate Director / Senior Manager – Data & Marketing Analytics

StagwellSingapore, Singapore, Singapore
25 days ago
Job description

Direct message the job poster from Stagwell

Talent Acquisition - Media, Digital & Ad Tech

Senior Account Manager, Data Consultancy

We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry‑leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Adobe, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy‑centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

WHO WE’RE LOOKING FOR

An accomplished Senior Account Manager who will take ownership of some of the key data consultancy client relationships we have in the SEA region and is primarily responsible in leading the strategic growth and client relationship while overseeing the data projects delivery of these accounts.

Due to the complex nature of these key accounts, the ideal candidate must be able to demonstrate multi‑tasking and time‑management capabilities to manage client stakeholders and internal teams on global, regional and local levels.

WHAT YOU’LL BE DOING ON ANY GIVEN DAY

Client & Project Responsibilities

  • Act as the client lead to provide strategic POVs and recommendations
  • Maintain & strengthen client relationships at all levels, be the first point of contact for most, if not all senior client stakeholders
  • Coordinate and collaborate with colleagues across departments and regions, clients, and other internal and external stakeholders to ensure smooth project delivery with high quality
  • Develop, execute, and compose clear and effective communications, trainings, and post‑delivery support plans
  • Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
  • Oversee all incoming and outgoing project documentation, ensure all project plans and process documents are maintained and kept up to date
  • Translate client briefs (business objectives and goals) into data‑driven strategy frameworks with actionable KPIs
  • Drive data services and products adoption on the client’s side
  • Manage / Support technical data consultancy projects including advanced analytics, business intelligence, martech, data science, some project examples include :
  • Advanced Analytics : GA4 implementation, Floodlight strategy
  • MarTech : GMP Onboard, CDP selection
  • Data Science : Predictive Analysis, Attribution

Revenue Growth

  • Lead / Support new business pitches when required
  • Identify cross & upsell opportunities, build proposals, define scope and commercials to pitch initiatives
  • Keep abreast of channel and product updates within the agency, ensuring these are communicated to the client where appropriate
  • Develop local and regional data offerings and services where fits
  • Manage relationship with data and consultancy clients, ensure client retention and identify opportunities to further the relationship
  • Support the spread of the Data Consultancy knowledge across the company at regional level
  • DOES THIS SOUND LIKE YOU?

  • Minimum 5 years in digital media, preferably data roles
  • Fluent English communication, verbal and written. A second South East Asian language is a plus.
  • Numerical and analytical with experience working with data specialists
  • Excellent understanding of main digital channels and data platforms / ecosystem, including Google Analytics, Google Tag Manager, Google Cloud, Tableau, PPC, Display, Programmatic, Paid Social etc
  • Demonstrable experience in managing data projects, experience in working with developers and technical specialists
  • Understands SEA market nuances to adapt and localise global and regional strategies
  • Proven track record in managing complex accounts with multiple stakeholders across SEA effectively while developing strong client relationships
  • Experience leading large scale account teams across different offices and time zones
  • Experience in SQL is an advantage
  • Personality Attributes

  • Proactive, motivated, self starter and willing to learn
  • Confident, responsible with client facing attributes
  • Detail‑oriented, organised
  • ‘Never stop learning’ attitude
  • Seniority level

    Mid‑Senior level

    Employment type

    Full‑time

    Job function

    Advertising

    Industries : Advertising Services and Technology, Information and Media

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