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Assistant Manager – E-Commerce, Asia Pacific

Assistant Manager – E-Commerce, Asia Pacific

CLARINS PTE LTDD01 Cecil, Marina, People’s Park, Raffles Place, SG
12 days ago
Job description

Roles & Responsibilities

Ready to bring passion into your career?

Clarins Group is a trusted French family-owned company, a leader in skincare and make-up, operating in more than 150 countries.

We are looking for an Assistant Manager – E-Commerce, Asia Pacific .

About the Job

The Assistant Manager – E-Commerce, APAC plays a critical role in supporting Clarins’ Direct to-Consumer (DTC) strategy and execution across the region. Responsible for overseeing e- commerce operations in 8+ markets, this

role focuses on optimizing website performance, managing sales and promotions, and delivering a superior customer experience. You will be a key driver of success by establishing robust foundational practices, monitoring business performance, and accelerating exceptional online sales growth across all e-commerce

channels in APAC.

This role requires close collaboration with e-commerce, marketing, and CRM teams across APAC markets as well as strong partnership with our headquarters team in Paris. Being a proactive team player with excellent communication & collaboration skills is essential. Additionally, a strong commercial mindset, analytical capabilities, customer-centric approach, deep understanding of the beauty industry, and a proven track record in e-commerce management are crucial to thrive in this position.

E-Commerce Sales & Promotion Planning :

  • Lead commercial planning and promotional strategy for major regional e-commerce campaigns (e.g., 618, D11, Black Friday), maximizing sales opportunities and brand impact.
  • Monitor and analyze e-commerce performance across the region, staying close to local markets to track key onsite activities and promotion campaigns. Proactively suggest initiatives to boost sales and improve customer experience.
  • Coordinate and guide local e-commerce managers and country teams on promotion planning, providing clear guidance on promotions, offers, content, and commerce mix.
  • Support local teams in aligning their sales and promotional strategies with a comprehensive 360-degree media plan and brand guidelines to drive engagement and growth.
  • Adapt and implement market-specific digital strategies leveraging global and regional toolkits while maintaining compliance with regional standards and safeguarding the brand’s premium image.
  • Share best practices across markets regularly, monitor industry trends, and propose innovative ideas to enhance overall e-commerce performance.

Website Optimization Strategy & Operational Excellence :

  • Oversee day-to-day management, optimization, and merchandising of all e-commerce platforms. Plan and implement conversion-driven marketing campaigns aimed at increasing traffic, conversion rates, average order value, customer retention, and on-site engagement.
  • Develop and drive website merchandising strategies from a consumer journey perspective. Ensure global UI / UX and content enhancements are effectively implemented and activated onsite, analyzing performance to deliver actionable insights and optimization recommendations.
  • Conduct regular e-store audits with market teams to identify gaps and opportunities, driving accountable action plans with stakeholders.
  • Lead the online customer review strategy by initiating review campaigns, setting response guidelines, and gathering insights to improve customer trust and engagement.
  • Partner with the SFCC support team to provide site search optimization training, monitor results, and recommend improvements tomarkets.
  • Manage site integration processes with existing and new third-party applications, identify new functionalities based on business needs, and organize workshops to keep markets informed on features and optimizations.
  • Oversee UX analysts in analyzing customer behavior data, leveraging insights to identify and prioritize global and local tasks ensuring smooth delivery of key site features (homepage, product detail pages, merchandising, checkout, etc.).
  • Manage agency partners on conversion rate optimization projects including A / B testing and personalization to optimize content, UI, and onsite features enhancing customer experience and conversion.
  • Support markets in identifying operational and process improvements, partnering with stakeholders to establish high-standard SLAs and maintain excellent relationships with internal teams and external 3PLs.
  • Assist with regional expansion efforts, including launches of new online channels as the business evolves.
  • Additional Responsibilities :

  • Collaborate closely with the Customer Experience (CX) team to address feedback, co-develop action plans, resolve customer pain points, and continuously improve online Net Promoter Score (NPS).
  • Work cross-functionally with digital tech, marketing, CRM, and CX teams to ensure alignment of e-commerce strategies with overall business objectives.
  • Generate regular KPI reports and provide actionable insights to senior management, using data-driven approaches to drive ongoing improvements in e-commerce performance.
  • Stay updated on beauty market trends, competitor activities, and industry innovations to inform decision-making and maintain competitive advantage.
  • Foster regional synergy by championing best practices an facilitating knowledge sharing across Singapore and other markets in the region.
  • You have : Education / Degree :

    Business Degree, with eCommerce related major is a plus

    Background including total years of experience :

    5+ years experience in e-commerce brand.com management, regional experience is a plus, and familiar with eCommerce platform operation like SFCC, campaign planning, UX & CRO projects, backend system flow and 3PL operation process

    Technical skills :

  • Strong working knowledge of functions of digital platforms (SFCC -Salesforce Commerce Cloud / Jira / Google Analytics) - Essential
  • Good understand of website UI / UX
  • Knowledge in ABtasty, Adobe, Contentsquare, Hotjar is a plus
  • Proficient in MS Office (Outlook, Excel, Work, PPT)
  • Soft and Leadership Skills :

  • Strong commercial sense and growth mindset, demonstrable ability to take ownership and act to achieve business objectives
  • Data savvy and strong analytical skills
  • Critical thinking and problem solving, able to identify projects with the greatest impact and have a track record of making a difference
  • Strong understanding of consumer mentality and consumer empathy, always putting the customer proximity at the centre of all activities
  • Excellent communication and presentation skills with all levels internally and externally
  • Innovative, naturally curious, and constantly seeking to unlock performance
  • Very structured working approach, ability to multi-task while paying close attention to detail
  • Ability to pivot priorities under strict deadlines, and maintain a high level of accountability
  • Highly adaptable and proactive, open minded and genuinely looking forward to new challenges
  • Strong collaborator with influencing skills to bring people together in solving problems, and resourceful in finding ways to get things done in a dynamic and fast paced environment
  • Ability to influence and drive issue resolution with cross-functional teams in a matrix organization
  • About the benefits :

  • 71 years of expertise in beauty and spa, with the Clarins and myBlend brands
  • Unique products and innovative services
  • A commitment to Social & Environmental Responsibility embedded in our raison d'être
  • A caring and inclusive corporate culture
  • Development and training opportunities
  • Attractive compensation and benefits
  • A flexible work environment
  • If you have a curious mind, a thirst to go further and the drive to boldly take on new challenges, join us.

    About Clarins Group

    A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Our purpose "making life more beautiful, passing on a more beautiful planet," is a core commitment outlined in our by-laws.

    Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

    In line with our dual CSR mission of ‘Caring for people, caring for the planet’ we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

    This culture allowed us to achieve the certification of Forbes' World’s Best Employers 2024, Forbes' World’s Best Employers 2024 for Women and to be recognized.

    To learn more about our group and our commitments to people, visit www.groupeclarins.com .

    Equal opportunity employer

    We believe in making life more beautiful for our employees and our customers.

    Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness, and we foster an equal-opportunity culture where everyone can reach their full potential and do their best

    work.

    We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).

    Tell employers what skills you have

    Influencing Skills

    Customer Retention

    Operational Excellence

    3PL

    CRO

    Critical Thinking

    Spa

    Merchandising

    Strategy

    French

    Beauty Industry

    Ab Testing

    UX

    Website Merchandising

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    Manager Asia Pacific • D01 Cecil, Marina, People’s Park, Raffles Place, SG

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