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Senior Manager / Manager, SITLEARN

Senior Manager / Manager, SITLEARN

Singapore Institute of TechnologySingapore
30+ days ago
Job description

Key Responsibilities

  • Drive enrolments and revenue of the CET portfolio mix.
  • Develop and implement integrated marketing campaigns for CET courses, aligning with overall institutional goals and market demand
  • Lead digital marketing efforts, including SEO, SEM, social media campaigns, and email marketing, to increase visibility and enrolment for CET courses.
  • Oversee the creation of high-quality, engaging content for various platforms, including website, social media, email newsletters, ensuring consistent messaging across all platforms.
  • Collaborate closely with client partnership team and faculty to define and market compelling value propositions for CET courses.
  • Manage and coordinate outreach events related to CET offerings, ensuring effective outreach and participation.
  • Collaborate with internal teams, external teams within SIT, and industry partners to develop and execute marketing initiatives that support CET course objectives.
  • Regularly analyse campaign performance metrics and report on ROI, making data-driven decisions to optimise marketing efforts.
  • Utilise marketing automation tools to streamline and enhance the effectiveness of marketing activities.

Requirements :

  • Tertiary qualification with at least 5 to 7 years of relevant work experience; prior experience working with educational institutions will be advantageous.
  • Experience in leading a team and collaborating with other divisions and teams in delivering results.
  • Possess a strong background in digital marketing and communications is essential for success in this role.
  • Strong understanding of digital marketing tools and platforms, including Google Analytics, SEO / SEM, SalesForce Marketing Cloud, Ms Dynamics - ClickDimensions and Drupal.
  • Demonstrable knowledge of emerging MarTech trends and familiarity with latest online technologies and development tools
  • Excellent written and verbal communication skills.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously and ability to work collaboratively with cross-functional teams.
  • Intermediate skills in Microsoft Word, Excel, and PowerPoint.
  • Meticulous, self-driven, able to work independently and as a team.

    • We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies. The successful candidate will be offered a 3-year contract with a view of renewal.