Senior Marketing Executive

Main objectives of the role :

To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers

Job responsibilities :

Supporting role in establishing the marketing strategy for the dealership

• Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management
• Ensure action plans are implemented to achieve short- and long-term marketing objectives
• Conduct SWOT analysis of dealership marketing activities
• Conduct strategic reviews and amend objectives / approaches as required

Observing the market and assisting in marketing activities / campaigns

Operational management and inventory control

Contact point for internal and external partners

Public relations initiatives and activities

Qualifications

Professional experience

Candidate Requirements

The ideal candidate should demonstrate efficiency and proven capability in the following areas :

Digital Marketing

Strong knowledge of social media platforms, SEO / SEM, and Google Analytics.

Creative Marketing

Skilled in content creation (copywriting, graphics, video assets) for multi-channel campaigns.

Event Management

Hands-on experience in planning, organising, and executing marketing events, roadshows, or product launches.

General Competencies

Excellent project management and multitasking abilities.