Main objectives of the role :
To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers
Job responsibilities :
Supporting role in establishing the marketing strategy for the dealership
- Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management
- Ensure action plans are implemented to achieve short- and long-term marketing objectives
- Conduct SWOT analysis of dealership marketing activities
- Conduct strategic reviews and amend objectives / approaches as required
Observing the market and assisting in marketing activities / campaigns
Support and execute marketing initiatives and events (annual and ad hoc)Coordinate potential marketing and sponsorship opportunities across departmentsLiaise with agencies and vendors for development, production, and post-campaign / event reports (collaterals, webpages, materials)Ensure marketing communications comply with MINI CI and Brand Principal approvalsCoordinate with BMW and MINI brand departments on brand / product eventsAnalyse competitor activities and campaignsStay updated on consumer / industry trends, marketing landscape, and MINI product knowledgeOperational management and inventory control
Monitor marketing spend and invoicing against allocated budgetEnsure timely submission of post-campaign / event reports to Brand Principal and ManagementManage and update dealership marketing collateralsOversee stock inventory of marketing merchandiseContact point for internal and external partners
Coordinate all marketing matters with internal / external stakeholdersWork with agencies and vendors on development, production, and post-campaign / event reporting of CRM collaterals, webpages, and materialsPublic relations initiatives and activities
Assist in press-related topics and activitiesCoordinate media test drives and consolidate news clippingsQualifications
Degree or equivalent in Marketing, Business or any related fieldProficient in Microsoft Office (Word, Excel, PowerPoint)Proficient in Adobe Photoshop, Illustrator is a plusPossess a valid Class 3 / 3A driving licensePassion in the MINI brand.Professional experience
At least 2 year(s) of working experience in related fieldExcellent interpersonal, communication and presentation skillsMeticulous and well-organised with the ability to multitaskCandidate Requirements
The ideal candidate should demonstrate efficiency and proven capability in the following areas :
Digital Marketing
Strong knowledge of social media platforms, SEO / SEM, and Google Analytics.
Experience in managing paid digital campaigns (Facebook, Instagram, LinkedIn, Google Ads).Ability to analyse digital metrics and optimise campaign performance.Creative Marketing
Skilled in content creation (copywriting, graphics, video assets) for multi-channel campaigns.
Familiarity with creative tools (e.g., Adobe Creative Suite, Canva, or similar).Ability to conceptualise and execute brand-building initiatives with a strong eye for design and storytelling.Event Management
Hands-on experience in planning, organising, and executing marketing events, roadshows, or product launches.
Strong vendor management and coordination skills.Capable of handling budgets, logistics, and post-event evaluations.General Competencies
Excellent project management and multitasking abilities.
Strong communication and stakeholder engagement skills.Ability to work independently as well as part of a team in a fast-paced environment.