Roles & Responsibilities
Job Description & Requirements
Roles and responsibilities :
- Analyze brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors' activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Devise innovative growth strategies.
- Align the company around the brand's direction, choices and tactics.
Requirements :
Proven working experience as Brand Manager or any other manager category.Proven ability to develop brand and marketing strategies and communicate recommendations to executives.Experience in identifying target audiences and devising effective campaigns.Excellent understanding of the full marketing mix.Strong analytical skills partnered with a creative mind.Data-driven thinking and an affinity for numbers.Min 3 year experience requirement.LANGUAGE TAMIL AND ENGLISH MUST , ABLE TO MINGLE WITH TAMIL CUSTOMERSTell employers what skills you have
Tactics
Ingredients
Growth Strategies
Microsoft Office
Microsoft Excel
Analytical Skills
Interpersonal Skills
ABLE
Estimates
Accounting
Team Player
Customer Service
Scheduling
Tamil