Roles & Responsibilities
Brand Strategy & Development Planning :
- Define and execute the brand's sales strategy within the region.
- Assist the General Manager in managing the P&L, setting sales targets, defining growth priorities, and developing resource plans.
- Develop and implement the brand's development plan, encompassing promotions, in-store execution, and other relevant initiatives.
- Conduct regular market and competitor analyses to identify opportunities and address potential issues.
- Analyze brand performance to identify areas for improvement and growth.
- Collaborate with the marketing team on brand marketing campaigns, visual design, and other related activities.
Customer Management (Sell-In) :
Implement business planning and conduct regular business reviews with customers.Discuss and align brand sales targets with customers.Collaborate with retailers to develop resource plans for events, promotions, Beauty Advisor allocation, and other related activities.Handle and resolve customer issues related to brand inventory, shipments, and other operational matters.Field Management (Sell-Out) :
Supervise and monitor the field team (Retail Managers, BA or agencies) to ensure effective in-store execution.Track and analyze sell-out performance, productivity, and inventory KPIs.Guide the field team in gathering market, competitor, and consumer insights.Communicate and implement brand priorities and initiatives with the field team.Team Management :
Recruit, hire, onboard, train, and develop commercial profilesTell employers what skills you have
Negotiation
Microsoft Excel
Brand Marketing
Interpersonal Skills
Visual Design
Inventory
Selling
Marketing
Strategy
Business Planning
Networking
Team Management
Customer Management
Business Development