Content Marketer

“I can succeed as a Content Marketer at Capital Group.”

The Content Marketer is responsible for developing and executing strategic content initiatives that drive client engagement, support product positioning, and reinforce the firm’s brand reputation. This role blends marketing management and product marketing expertise, focusing on creating compelling, differentiated content across channels and formats, tailored to diverse client segments. The Content Marketer will collaborate cross-functionally to ensure content is aligned with business objectives, regulatory standards, and client needs, while leveraging data and analytics for continuous improvement.

Key Responsibilities

• Define and implement content strategies that articulate the firm’s and product’s value proposition in ways that resonate with target audiences across APAC and EMEA.
• Translate technical investment insights into compelling, benefit-led narratives for various client segments (e.g., institutional, financial intermediaries, end investors).
• Develop and maintain strategic messaging and positioning documents as playbooks for all downstream content and toolkit development.
• Road-test go-to-market (GTM) messaging with client groups and iterate based on feedback and market research.
• Use data and analytics to inform ongoing content iteration (topics, formats, channels) and measure effectiveness against engagement and business KPIs.
• Partner with product, sales, and investment teams to create, review, and update product-specific and thematic messaging, ensuring alignment with business objectives and client feedback.
• Oversee the production and review of product marketing toolkits (brochures, videos, webinars, explainer articles, infographics) for launches and ongoing campaigns.
• Ensure consistency of product messaging across regions, channels, and formats, maintaining alignment with brand and thought leadership positioning.
• Work with product and investment teams to produce market updates, commentaries, and portfolio insights.
• Work with internal search & digital teams to ensure all content assets are SEO-optimized, geo-targeted, and distributed to relevant third-party sites for maximum visibility.
• Ensure all content reinforces the firm’s reputation and positions the firm as an authority in investment and wealth management.
• Maintain alignment with broader thought leadership and brand initiatives.

“I am the person Capital Group is looking for.”