Roles & Responsibilities
Chief Marketing Officer (CMO) job description should contain the following duties and responsibilities :
- Set marketing goals and objectives
- Plan, implement and manage marketing strategy
- Contribute to the overall growth of the company
- Review and manage content marketing strategy
- Determine KPIs for the marketing department
- Keep the marketing budget in check
- Track KPIs on a regular basis and present reports
- Work with sales and development and customer success teams
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions
- Analyze company’s marketing strategy and suggest improvements
- Stay up to date with the latest technology
- Stay up to date with the latest best practices
- Attend marketing conferences and educational programs
- Design, plan and execute effective marketing campaigns
Tell employers what skills you have
Microsoft PowerPoint
FDA
Advertising
Structured Products
Marketing Strategy
Customer Success
Food Industry
Strategy
Content Marketing
Direct Marketing