Roles & Responsibilities
Key Responsibilities
AI-Powered Content Generation (Primary Focus)
- AI Video Production : Master and utilize cutting-edge Generative AI video platforms (e.g., Runway, Sora, Higgsfield, HeyGen) to rapidly produce compelling, brand-aligned short-form videos (Reels, TikToks, Shorts).
- Prompt Engineering : Develop and maintain a library of highly effective "Super Prompts" for various content types (video scripts, captions, image generation, storyboards) to ensure on-brand, high-quality AI outputs.
- Workflow Optimization : Design and implement scalable, end-to-end content pipelines that blend AI automation (e.g., text-to-video, AI voiceovers, automated translations) with final human polish to increase content volume and speed by [Target % or Goal].
- Image & Graphic Generation : Use generative AI image tools (e.g., Midjourney, DALL-E, Stable Diffusion) to create supporting visuals, mockups, and stylized graphics for social media posts.
Traditional & Regular Content Creation
Video Editing & Enhancement : Perform final editing, motion graphics, sound design, and captioning on all content (AI-generated or human-shot) using professional software (e.g., Adobe Premiere Pro, CapCut, After Effects) to ensure a high-polish, professional finish.Copywriting : Write engaging, platform-specific copy and headlines for all social posts, ensuring clarity and a compelling call-to-action for an influencer's own account as well as business account.Regular Content Ideation : Brainstorm and execute traditional, human-led content, including short-form interviews, behind-the-scenes content, and authentic community engagement videos.Strategy, Optimization & Compliance
Trend and Algorithm Mastery : Stay constantly updated on social media trends, algorithm changes, and emerging AI tools to maintain a competitive advantage in content strategy.Performance Analysis : Track and analyze key social metrics (engagement rate, reach, virality, conversion) for both AI and regular content, translating data into actionable insights for continuous optimization.Ethical Compliance : Ensure all AI-generated content adheres to ethical standards, legal guidelines, and brand safety policies, meticulously verifying all facts and avoiding AI biases.Required Qualifications & Skills
Experience : 2-4+ years of professional experience in Social Media Marketing, Content Creation, or Digital Media Production.AI Proficiency (Hard Skill) : Proven, hands-on experience using multiple Generative AI tools for text (LLMs like ChatGPT / Claude), images, and specifically video generation .Video & Editing Mastery (Hard Skill) : Proficientin video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or advanced mobile editing apps). Strong understanding of pacing, visual storytelling, and platform-specific video requirements.Social Media Fluency : Deep, up-to-date knowledge of all major social platforms (TikTok, Instagram Reels, YouTube Shorts, LinkedIn, X) and what drives native engagement on each.Creativity & Storytelling : Exceptional creative vision with the ability to conceptualize a story, execute the content (using AI or traditional methods), and adapt the narrative to different platforms.Data-Driven Mindset : Ability to use platform analytics to inform content decisions and demonstrate ROI on content strategy.Preferred Qualifications
Bachelor's degree in Marketing, Communications, Film / Media Production, or a related field.Experience in a high-volume, fast-paced agency or B2C / B2B enterprise environment.Basic graphic design skills (e.g., Canva, Adobe Photoshop) for complementary static content.Experience running A / B tests on content performance.Tell employers what skills you have
Final Cut Pro
Translations
Media Production
Runway
Trend
Social Media
Visual Storytelling
Motion Graphics
Adobe Premiere Pro
Video Production
Canva
Copywriting
Video Editing
Storytelling
Sound Design
Voiceovers