Roles & Responsibilities
1. Business Growth & Revenue Strategy
- Develop & execute business development strategies to increase venue revenue
- Identify new income streams – VIP memberships, bottle packages, corporate bookings, event partnerships
- Conduct market research & competitor benchmarking within Singapore nightlife industry
- Create and implement revenue models for weekdays, weekends, festive seasons and special events
2. Partnership, Sponsorship & VIP Relationship Management
Build high-value partnerships with :
Luxury brands & lifestyle partners
Hotel & tourism partners
Influencers, talent agencies & entertainment promoters
Beverage suppliers & premium liquor distributors
Develop long-term VIP guest relationships and private membership programsCoordinate corporate event bookings, tourism partnerships and private functions3. Marketing & Brand Development
Work with marketing team to create lifestyle campaigns & digital content plansOversee brand positioning, reputation management & social engagementApprove theme nights, celebrity appearances, DJs & artist bookings for brand enhancementManage PR events, media exposure & influencer marketing programs4. Sales & Client Acquisition
Lead B2B and B2C sales strategies for club packages, table bookings & membership programsDrive corporate event sales & luxury segment engagementMonitor sales performance, lead conversion & customer retention metrics5. Financial & Commercial Planning
Develop sales forecasts & market expansion strategiesReview P&L, commercial performance, and sales dashboards with managementManage budgets for brand campaigns, entertainment programs & partnership activationsNegotiate sponsorship & partnership commercial terms6. Operational & Compliance Collaboration
(Not operational head, but collaborates closely)
Work with Operations Director & Compliance manager on :
Entertainment licensing (SPF Public Entertainment)
Liquor license compliance & marketing rules
Brand-safe advertising within Singapore guidelines
Ensure all promotional events comply with Singapore laws & venue licensing7. Networking & Industry Engagement
Represent the venue in industry events, tourism forums, luxury brand networksEngage community & government stakeholders to build positive brand imageBuild premium client ecosystems, nightlife alliances, concierge networks8. Leadership & Team Management
Lead Business Development, Marketing & VIP Relations teamsCoach and train promoters, concierge team and guest relations executivesEstablish performance KPIs & incentive programsTell employers what skills you have
Market Research
Celebrity
Licensing
Sponsorship
Leadership
VIP
Relationship Management
Guest Relations
Strategy
Reputation Management
B2B
Networking
Team Management
Incentive Programs
Business Development
Brand Development