Handy for Humans, Perfect for
Pets.
HICC Pet is a leading
innovator in pet wellness and grooming products, focusing on health
Innovations to help pets have cleaner and comfier lives. Based in
Bellevue, Washington, with the APAC Brand Experience Center in
Singapore, HICC Pet is rapidly growing and expanding its reach
globally.
Role
Overview
We are seeking a
Membership Management Role to design,
launch, and manage the HICC Pet Club
membership system in Singapore. This role manages both online
(Shopify, EDM, CRM) and offline (showroom, community, events)
initiatives, ensuring member experience, stronger engagement,
higher retention, and measurable business growth for HICC Pet
Club.
This role is based in
Singapore at the HICC PET Marina One Showroom with
working hours from 10 : 30am to 7 : 30
pm.
Key
Responsibilities
Membership Program Acquisition
& Operations
Design and implement the HICC Pet Club membership
program, covering acquisition, engagement, and
retention.
Implement lifecycle marketing
strategies, and segment customer database for personalized
marketing.
Rethink and shape the membership
experience and product & service offering, grounded in data,
insights, and user needs.
Ensure members feel
valued through customer service excellence, handle feedback and
optimize the membership
journey.
Community
Building, Engagement &
Growth
Build strong
ties with Singapore's pet parent community via Shopify CRM, events,
exhibitions, key opinion customers, pet groups partners.
Support showroom events, grooming workshops, and
lifestyle gatherings.
Collaborate with
Shopify, marketing, and showroom teams to promote online-to-offline
integration (e.g., customers purchasing membership cards online and
redeeming products & services offline).
Leverage referral programs to boost member acquisition
and brand
advocacy.
Oversee the
Sales & Marketing
Integration
Execute
the Shopify operation to increase revenue share from members; Grow
member average order value; drive repurchase rates
Increase showroom footfall through targeted EDM
campaigns, and showroom activities
Encourage
pet owner engagement and provide content assets to the Marketing
Manager, such as UGC, event highlights, member
stories
Key
Requirements
Education &
Experience
Bachelor's
degree in Marketing, Business, Communications, or related
field.
At least 3 years of experience in
loyalty marketing & membership operation. (preferably in
consumer goods, lifestyle, or pet industry).
Experience in managing both online (Shopify, EDM, CRM
tools) and offline (events, showroom activations, community
building)
initiatives.
Skills
& Competencies
Strong understanding of customer lifecycle
management and how to improve repeat purchase rate,
AOV, and retention.
Hands-on experience with
EDM (such as Hubspot,
Klaviyo) , CRM platforms , and
data-driven marketing.
Event planning and
community management skills; comfortable hosting / organizing
workshops, lifestyle gatherings, and grooming
courses.
Mindset &
Personality
Results-oriented with strong sense of
ownership.
Passionate about pets and lifestyle
branding, with ability to connect with Singapore pet
community.
Creative, proactive, comfortable
working in a fast-growing startup
environment.
Membership Operation • Singapore