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Membership Operation

Membership Operation

HICC PTE. LTD.Singapore
18 days ago
Job description

Handy for Humans, Perfect for

Pets.

HICC Pet is a leading

innovator in pet wellness and grooming products, focusing on health

Innovations to help pets have cleaner and comfier lives. Based in

Bellevue, Washington, with the APAC Brand Experience Center in

Singapore, HICC Pet is rapidly growing and expanding its reach

globally.

Role

Overview

We are seeking a

Membership Management Role to design,

launch, and manage the HICC Pet Club

membership system in Singapore. This role manages both online

(Shopify, EDM, CRM) and offline (showroom, community, events)

initiatives, ensuring member experience, stronger engagement,

higher retention, and measurable business growth for HICC Pet

Club.

This role is based in

Singapore at the HICC PET Marina One Showroom with

working hours from 10 : 30am to 7 : 30

pm.

Key

Responsibilities

Membership Program Acquisition

& Operations

Design and implement the HICC Pet Club membership

program, covering acquisition, engagement, and

retention.

Implement lifecycle marketing

strategies, and segment customer database for personalized

marketing.

Rethink and shape the membership

experience and product & service offering, grounded in data,

insights, and user needs.

Ensure members feel

valued through customer service excellence, handle feedback and

optimize the membership

journey.

Community

Building, Engagement &

Growth

Build strong

ties with Singapore's pet parent community via Shopify CRM, events,

exhibitions, key opinion customers, pet groups partners.

Support showroom events, grooming workshops, and

lifestyle gatherings.

Collaborate with

Shopify, marketing, and showroom teams to promote online-to-offline

integration (e.g., customers purchasing membership cards online and

redeeming products & services offline).

Leverage referral programs to boost member acquisition

and brand

advocacy.

Oversee the

Sales & Marketing

Integration

Execute

the Shopify operation to increase revenue share from members; Grow

member average order value; drive repurchase rates

Increase showroom footfall through targeted EDM

campaigns, and showroom activities

Encourage

pet owner engagement and provide content assets to the Marketing

Manager, such as UGC, event highlights, member

stories

Key

Requirements

Education &

Experience

Bachelor's

degree in Marketing, Business, Communications, or related

field.

At least 3 years of experience in

loyalty marketing & membership operation. (preferably in

consumer goods, lifestyle, or pet industry).

Experience in managing both online (Shopify, EDM, CRM

tools) and offline (events, showroom activations, community

building)

initiatives.

Skills

& Competencies

Strong understanding of customer lifecycle

management and how to improve repeat purchase rate,

AOV, and retention.

Hands-on experience with

EDM (such as Hubspot,

Klaviyo) , CRM platforms , and

data-driven marketing.

Event planning and

community management skills; comfortable hosting / organizing

workshops, lifestyle gatherings, and grooming

courses.

Mindset &

Personality

Results-oriented with strong sense of

ownership.

Passionate about pets and lifestyle

branding, with ability to connect with Singapore pet

community.

Creative, proactive, comfortable

working in a fast-growing startup

environment.

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Membership Operation • Singapore