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Creative Strategy Director - Marketing Agency
Creative Strategy Director - Marketing AgencyHays • Singapore
Creative Strategy Director - Marketing Agency

Creative Strategy Director - Marketing Agency

Hays • Singapore
5 days ago
Job description

Your new company

You’ll be joining a fast‑growing organisation undergoing an exciting transformation — shifting from an influencer‑marketing specialist into a full‑fledged influence‑led creative agency. The company is known for strong end‑to‑end campaign execution and is now investing heavily in elevating its strategic, insight‑driven, and culturally resonant creative capabilities. Influencers and culture shapers sit at the heart of everything the team builds, from brand storytelling to innovative campaign thinking.

Your new role

Developing and institutionalising the organisation’s creative strategy framework

Leading influence‑centred ideation and campaign architecture

Enhancing pitch storytelling and deck narrative quality

Guiding cross‑functional teams to embed strategic thinking into their work

Delivering flagship campaigns that redefine influence‑driven creativity

Coaching account and community teams into confident strategic storytellers

What you'll need to succeed

8–15 years’ experience in creative strategy, brand strategy, or integrated marketing

A background in social‑first or hybrid creative agencies (, We Are Social, BBH, Virtue, TSLA, AnalogFolk)

A strong portfolio of campaigns where influencers were central to the creative idea

Outstanding storytelling, pitching, and client‑facing skills

Deep fluency in cultural and social trends, with an instinct for audience behaviour

The ability to lead cross-functionally with empathy, clarity, and a collaborative mindset

A builder attitude — someone who thrives in shaping new capabilities from the ground up

High EQ, strong coaching instincts, and an ego‑free approach to leadership

What you'll get in return

Build and own a new creative strategy discipline from scratch

Define how influence becomes a core creative force for brands

Lead industry‑defining flagship campaigns

Elevate teams across the organisation into stronger, more strategic thinkers

Strengthen the company’s external reputation as a leader in influence‑driven creativity

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Creative Strategy Director Marketing Agency • Singapore

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