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Deputy Director

Deputy Director

BUSINESS EDGE PERSONNEL SERVICES PTE LTDSingapore, SG.01, Singapore
9 days ago
Job description

Job Scope :

Lead and Drive Customer Insights

  • Design and implement robust strategies for gathering, analysing, and interpreting customer insights from diverse channels-including surveys, survey tools, feedback mechanisms, and customer interactions.
  • Conduct in-depth analysis of customer feedback, behavioural patterns, and interaction data to identify trends, root causes, and opportunities for experience enhancement.
  • Translate customer insights into actionable recommendations that pinpoint pain points and experience gaps across key touchpoints.
  • Drive and execute Know-your-customer segmentation and other customer insights related projects
  • Present findings and insight-driven recommendations to internal stakeholders (e.g., programme and service teams) to support evidence-based decision-making to formulate action plans for improvements.
  • Collaborate with cross-divisional / functional teams to implement process enhancements and lead continuous improvement initiatives to optimise service delivery.
  • Use data analytics, machine learning, and automation tools firsthand to enhance how insights are generated and applied across operations.
  • Develop and enhance reporting dashboards using Power BI and survey platform tool to streamline data visualisation and stakeholder reporting

CX Strategy and Execution of CX Community of Practice

  • Develop and implement a comprehensive CX strategy and roadmap, outlining clear objectives, engagement strategies and actionable initiatives to drive citizen-centricity and system-wide CX adoption.
  • Establish CX standards and governance processes to embed a consistent and high-quality experience across all service areas.
  • Lead the execution of the CX Community of Practice (CoP), working across divisions to build CX capabilities, drive CX related communication and engagement to foster collaboration and scale best practices.
  • Provide regular updates and present updates at senior CX forums, enabling strategic prioritisation and supporting data-informed decision-making.
  • Activate board-wide change management strategies to drive adoption of the new CX strategy-identifying and addressing barriers to change, develop mitigation strategies, fostering a culture of openness and adaptability and continuous learning.
  • Lead and Drive Service Design

  • Lead cross-functional teams in designing and implementing service improvements using Human-Centred Design (HCD) methods-from insight gathering and journey mapping to prototyping and delivery for Service Design projects.
  • Drive continuous improvement initiatives, embedding iterative feedback loops to optimise service delivery and address emerging needs.
  • Utilise customer insights and behavioural data to reimagine end-to-end service journeys-ensuring they are intuitive, inclusive, and aligned to citizen goals.
  • Team Leadership, People Development, and Budget Management

  • Lead and inspire cross-functional CX, insights, and service design teams, fostering collaboration, innovation, and accountability.
  • Develop team capabilities through coaching, mentoring, and structured learning opportunities, aligned to the organisation's CX maturity goals.
  • Plan, monitor, and manage budgets across CX and service transformation portfolios, ensuring strategic allocation of resources.
  • Oversee procurement and contract management processes, ensuring compliance, delivery of outcomes, and optimisation of the value for the organisation as well as vendor relationships.
  • Monitor contract performance and compliance throughout the contract lifecycle.
  • Job Requirements :

  • Bachelor in Business, Service Management, Service Design, Statistics, Data Analytics, or a related field.
  • Certifications in Customer Experience Management (CXM), Service Design, Agile methodologies, BPR, Six Sigma, Lean methodologies, and data analytics (e.g., SAS, SPSS, Python, or equivalent) are desirable.
  • Minimum of 10-12 years of progressive experience in customer experience, market research, service management, and data analytics.
  • Proven track record in leading and managing teams.
  • Experience in developing and implementing customer experience strategies.
  • Strong analytical and problem-solving skills with proficiency in data analysis, statistical software, and key driver analysis.
  • Experience in designing and conducting customer surveys and research.
  • Knowledge of survey management systems, customer data management, and data warehousing.
  • Experience in process improvement methodologies (e.g., BPR, Six Sigma, Lean) and service blueprinting.
  • Proficiency in data visualisation tools (e.g., Power BI, Tableau) and process mapping software (e.g., Visio).
  • Skill Requirements :

  • Strategic thinker : Ability to develop and execute a long-term vision for customer experience.
  • Strong leadership skills : Proven ability to lead and inspire teams.
  • Excellent communication skills : Effective in communicating complex ideas to both technical and non-technical audiences.
  • Analytical mindset : Strong problem-solving skills; meticulous in data analysis and deriving actionable insights.
  • Customer-centric : Passionate about delivering exceptional customer experiences.
  • Results-oriented : Focus on achieving measurable outcomes and driving business impact.
  • Change management : Ability to lead organisational change and overcome resistance.
  • Collaboration : Strong interpersonal skills and ability to build relationships across departments.
  • Influencing skills : Ability to persuade and influence stakeholders at all levels.
  • Working hours :

    Mondays to Thursdays : 8.30am -6pm

    Fridays : 8.30am -5.30pm.

    Contract based

    Location : Outram

    EA License No. : 96C4864 (Shanice Lim Xin Ni)

    Reg. No. : R

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