Develop and deliver marketing strategy
and corresponding KPI metrics annually which are aligned with key
sales objectives
Create and deliver
omni-channel marketing campaigns that will extend reach in end
markets, increase lead generation and improve brand
awareness
Budget management of key marketing
initiatives for the business unit
Ensure
messaging is in line with customers' expectations
Collaborate with experts to produce content (articles,
thought leadership, case studies, videos, brochures etc) to
increase customer engagement across all channels, especially
digital
Maintain and develop website with
added value content to maximize lead generation
Drive traffic to ensure content conversion by leveraging
search, social media, publications, landing pages, advertising,
events, etc.
Develop ABM campaigns to develop
opportunities within strategic key clients
Virtual and live marketing
events
Requirements :
Min 5 years of experience in marketing, inbound lead
generation experience with demonstrated understanding of the
digital disciplines (digital creative, platforms and operations,
digital media, social media and measurement)
Excellent written and verbal communication
skills
Problem solving, proactive attitude to
thrive in an evolving marketing
team
Interested &
qualified applicants, please forward your latest CV to
href="mailto : fion@pnnacle.com.sg">
fion@pnnacle.com.sg
Digital Marketing Manager • Singapore