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Digital Marketing Manager (MNC, ConstructionIndustry)

Digital Marketing Manager (MNC, ConstructionIndustry)

P'NNACLE PTE. LTD.Singapore
20 days ago
Job description

Develop and deliver marketing strategy

and corresponding KPI metrics annually which are aligned with key

sales objectives

Create and deliver

omni-channel marketing campaigns that will extend reach in end

markets, increase lead generation and improve brand

awareness

Budget management of key marketing

initiatives for the business unit

Ensure

messaging is in line with customers' expectations

  • Monitor and reports against campaign progress

Collaborate with experts to produce content (articles,

thought leadership, case studies, videos, brochures etc) to

increase customer engagement across all channels, especially

digital

Maintain and develop website with

added value content to maximize lead generation

Drive traffic to ensure content conversion by leveraging

search, social media, publications, landing pages, advertising,

events, etc.

Develop ABM campaigns to develop

opportunities within strategic key clients

Virtual and live marketing

events

Requirements :

  • Min Degree in Marketing / Communications
  • Min 5 years of experience in marketing, inbound lead

    generation experience with demonstrated understanding of the

    digital disciplines (digital creative, platforms and operations,

    digital media, social media and measurement)

    Excellent written and verbal communication

    skills

    Problem solving, proactive attitude to

    thrive in an evolving marketing

    team

    Interested &

    qualified applicants, please forward your latest CV to

    href="mailto : fion@pnnacle.com.sg">

    fion@pnnacle.com.sg

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    Digital Marketing Manager • Singapore