Assistant Director / Director, Digital Marketing

Resorts World Sentosa (RWS) is Asia's premier integrated resort located on Singapore's Sentosa island. Spanning 49 hectares, RWS hosts world‑class attractions such as Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark, alongside eight luxury hotels, the Resorts World Convention Centre and a casino. RWS offers award‑winning dining experiences from renowned celebrity chef restaurants and a vibrant entertainment lineup. The resort, wholly owned by Genting Singapore, has been named "Best Integrated Resort" for ten consecutive years at the TTG Travel Awards.

Job Summary

Resorts World Sentosa seeks a strategic Digital Marketing Director to lead full‑funnel performance marketing and direct sales conversion across all digital channels. The role develops data‑driven regional and local campaigns that drive acquisition, conversion and ROI. The ideal candidate balances analytical rigor with creative insight.

Key Responsibilities

• Develop and execute long‑term digital marketing strategies across paid, owned and earned channels aligned with business goals.

Own customer acquisition funnels and lifecycle marketing.

Performance Marketing Expertise

Expertise in bidding strategies, audience segmentation and campaign optimization.

Direct Marketing and Sales Conversion

Develop and execute direct sales models across web, app, social commerce, affiliate programs, mini program, kiosk and other channels.

Conversion Rate Optimization (CRO)

Skilled in content optimization, A / B testing, multivariate testing, and user behavior analysis.

Analytical & Data‑Driven Decision Making

Proficiency in marketing analytics, attribution models, and ROI analysis.

Leadership & Team Management

Strong mentoring and coaching skills for high‑performing teams.

Technical Acumen

Familiarity with digital and web technologies (HTML / CSS basics, tag management, ad serving tracking pixels).

Budgeting & Forecasting

Allocate spend efficiently across channels based on performance.

Communication & Collaboration

Collaborate with product, sales, creative and data teams effectively.

Customer‑Centric Mindset

Experience with personalization and dynamic content strategies.

Agility & Adaptability

Pivot strategies based on market trends and performance insights.

Requirements

Excellent leadership, communication and project management skills.

Technical Skill Sets

Project Management tools

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